Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 12 August 2025
Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 05 August 2025
In this blog, Lena Hartmann shows how she applies the series “A Life in Full Bloom” in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Thursday 05 June 2025
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
Thursday 05 June 2025
In many countries it is Father’s Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. ‘A great start would be these flowers and plants combos.’
Wednesday 04 June 2025
Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.
Tuesday 20 May 2025
Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.
Thursday 15 May 2025
Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.
Tuesday 13 May 2025
Behind every flower lies a story, and it starts with the grower. In this article, we take you behind the scenes with our Preferred Suppliers: dedicated professional growers who put their heart and soul into cultivating the most beautiful flowers every day. We asked them: what makes your work so magical?
Thursday 01 May 2025
Ikebana is the traditional Japanese art of flower arranging. This centuries-old art form includes various styles, among which Moribana is one of the most accessible and expressive. In this article, we explain the basic rules and techniques of Moribana. We also present a unique creation by Nicolaus Peters, world champion of the 2023 Interflora World Cup.
Monday 28 April 2025
At FleuraMetz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don’t just take our word for it, here’s what florists themselves are saying about working with FleuraMetz.
Thursday 24 April 2025
At FleuraMetz, we believe floristry is more than just flowers, it’s about the details, the effort, and the people behind the scenes who make the magic happen. From that one extra phone call by our buyers to the final, loving touch in packing, every step we take is with intention. This is your look behind the curtain, where dedication meets excellence, and where every bloom gets the cherry on top.
Wednesday 23 April 2025
Nicolaus Peters is an experienced and well-known florist and floral designer from Germany. Despite several setbacks in his career, he broke through and was crowned World Champion at the Interflora World Cup in 2023. In this article, he shares his story, advice, and the personal signature he brings to each of his creations.
Tuesday 22 April 2025
For florists aiming to craft unforgettable experiences on their clients' special day. Flowers set the tone for a wedding. As a florist, you're juggling styles, wishes, planning, and logistics. This article shows how we help you shine without stress.
Tuesday 22 April 2025
For a long time, we lived in the so-called Anthropocene, an era where nature served human life.
Tuesday 15 April 2025
The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.
Monday 14 April 2025
Seven years ago, a search began for the perfect purple Celosia, one that doesn’t constantly need adjustments in lighting, temperature, and growth regulators. Together with breeders, Preferred Supplier Ammerlaan-Sosef went all-in on improvement. The result? A Deep Purple with strong genetics that grows more naturally.
Thursday 03 April 2025
In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!
