Wednesday 15 October 2025

With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.

Wednesday 01 October 2025

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

Tuesday 30 September 2025

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.

Thursday 25 September 2025

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

Thursday 21 August 2025

At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.

Tuesday 19 August 2025

At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.

Friday 15 August 2025

We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...

Thursday 14 August 2025

It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.

Tuesday 12 August 2025

Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...

Friday 08 August 2025

New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.

Tuesday 05 August 2025

In this blog, Lena Hartmann shows how she applies the series “A Life in Full Bloom” in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.

Thursday 24 July 2025

Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!

Thursday 05 June 2025

FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.

Thursday 05 June 2025

In many countries it is Father’s Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. ‘A great start would be these flowers and plants combos.’

Wednesday 04 June 2025

Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.

Tuesday 20 May 2025

Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.

Thursday 15 May 2025

Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.