Every day we connect thousands of florists worldwide, providing platforms, inspiration, and opportunities to take your business to the next level. From seasonal lookbooks and trend forecasts to innovative tools and sustainable solutions, discover everything that helps you flourish.
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Thursday 01 October 2026
In times of uncertainty, people look for stability. This is reflected in many designs around us. In floral design: work with groupings and repetition, use a muted colour palette and create variation through different textures rather than colours that stand out.
Thursday 24 September 2026
Funeral flowers are personal. They tell a story and help create a meaningful farewell. For Florieren!, several creations were designed within the PURE & ELEMENTAL trend: understated, calm and simple. From coffin decorations and wreaths to urn arrangements. Discover PURE & ELEMENTAL and how you can incorporate it into your funeral designs.
Monday 21 September 2026
For florists looking for inspiration for autumn: florist Josef Dirr created two autumn funeral arrangements for Florieren!. Discover which flowers and materials he uses and follow his steps. Use his techniques as inspiration, then give the creations your own personal style.
Wednesday 02 September 2026
Flowers, plants and accessories have been the trusted foundation of the FleuraMetz range for many years. Recently, a fourth category has been added: everlasting. Dried, preserved and silk: products with lasting appeal that offer new possibilities for creativity, styling and sales. And, of course, easy to order 24/7 in the webshop.
Monday 31 August 2026
Good news for flower enthusiasts around the world: from this autumn, DPK Floral Magazine* will be available in English for the first time.
Friday 28 August 2026
Dutch consumers continue to view flowers and plants positively, and the reputation of the floriculture sector remains stable. At the same time, public opinion is becoming more polarised and critical issues are gaining visibility. These are the key findings of the latest biennial reputation study commissioned by Plants & Flowers Foundation Holland (PFFH) and conducted by research agency Motivaction.
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