Tuesday 04 August 2026

Thinking about Christmas in the middle of summer? Exactly now you can make the difference. Discover three Christmas trends for 2026 with matching colours and materials. Download the moodboards and start shaping the season today.

Monday 03 August 2026

FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.

Monday 03 August 2026

This autumn-winter trend provides inspiration not only for hotel decoration, but also for corporate events.

Monday 20 July 2026

With its double flowers, the Roselily combines the elegance of a lily with the appearance of a rose. Its soft shape makes it perfect for summer bouquets, bridal work and delicate floral arrangements. Florist Aurélie, owner of Au Jardin de Cosette, is a big fan of this remarkable flower.

Monday 13 July 2026

At FleuraMetz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don’t just take our word for it, here’s what florists themselves are saying about working with FleuraMetz.

Monday 06 July 2026

For floral designers, summer is often a season full of flowers and special moments. For Masterpieces ambassador Madita from Grace and Flowers, summer is all about romantic settings, fragrant flowers, and finding moments of calm between busy projects.

Thursday 02 July 2026

For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations.

Monday 22 June 2026

Based on the motto “Enjoying life,” florist Lena Hartman created two designs. Flowers accompany people through every stage of life: from birth to farewell. Florists shape these moments with their creativity, craftsmanship and sense of atmosphere. Lena interprets this theme in her own unique way.

Tuesday 16 June 2026

For event and wedding florists who want to combine fruit with floral work in a warm, Mediterranean atmosphere. This trend from the Your Wedding Lookbook shows how to bring citrus, red-orange flowers and styling materials together into one distinctive wedding concept.

Tuesday 09 June 2026

Max van de Sluis is a Dutch champion of floral art (1998–2002). He is known for his unique style in which tradition and modern trends come together. In this guest blog, he shares his sources of inspiration, working with the seasons, and how his creative process evolves throughout the year. Read on to discover more!

Tuesday 09 June 2026

This trend looks at classics through a modern lens. What could be more fitting than kalanchoe? Well known as a potted plant, it also works beautifully as a cut flower in contemporary designs. Here, it is used in a surprising way in bridal floristry.

Tuesday 26 May 2026

Over the course of more than a year and a half, we released nine Masterpieces By short films. We did not do this alone: we were supported by five inspiring ambassadors. In each episode, you step into the world of the ambassador. From inspiration and technique to the choices behind the final result: everything is covered.

Tuesday 12 May 2026

Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.

Friday 08 May 2026

Sometimes a couple is not looking for extravagance, but for calm. The natural classic wedding style is all about warm earth tones and natural materials. The result is a timeless setting that feels right down to every detail.

Friday 08 May 2026

Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.

Wednesday 22 April 2026

Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

Wednesday 15 April 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.