Wednesday 22 April 2026

Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

Tuesday 21 April 2026

This blog is for florists looking for inspiration for Mother’s Day. You’ll discover two DIY Mother’s Day creations by Jennifer Mühlbauer and learn how to translate them into sales in your shop. Including materials, techniques, and purchasing tips via FleuraMetz. Mother’s Day is an important sales moment for florists. Customers are looking for a personal gift with meaning. With Mother’s Day creations, you can respond directly to this. In this blog, you’ll discover two arrangements and how to use them commercially.

Monday 20 April 2026

Mother’s Day is coming. This is the moment when flowers and plants make the difference in your sales. Good preparation ensures overview, speed and a strong assortment. In this article, you will discover the current offer and how each label supports you during this peak moment.

Wednesday 15 April 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.

Tuesday 07 April 2026

Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!

Wednesday 01 April 2026

The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.

Tuesday 31 March 2026

Get inspired by this ‘natural classic’ wedding style. Create a sense of calm by using natural materials. This style perfectly aligns with the trend: warm, earthy and timeless.

Tuesday 17 March 2026

This lookbook focuses on floral designs for hotels in central areas, such as the lobby. These two creations feature a combination of flowers: long-lasting seasonal flowers and strong year-round varieties.

Monday 09 March 2026

Summer outdoor designs call for strong materials. High temperatures and direct sunlight? Then you want to rely on flowers without compromising on color or creativity. Take a quick look at this table setting and order for your summer project!

Thursday 26 February 2026

In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?

Wednesday 25 February 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

Tuesday 24 February 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.

Tuesday 17 February 2026

Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role.

Thursday 05 February 2026

From Parisian interiors to dreamy Instagram feeds: Pastel Nostalgia is the trend that makes the hearts of lovers beat faster. It's no longer just about the grand declaration, but also about subtle tenderness, tranquility, and a touch of luxury.

Tuesday 03 February 2026

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

Monday 02 February 2026

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.

Sunday 01 February 2026

On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?