Tuesday 09 June 2026

Max van de Sluis is a Dutch champion of floral art (1998–2002). He is known for his unique style in which tradition and modern trends come together. In this guest blog, he shares his sources of inspiration, working with the seasons, and how his creative process evolves throughout the year. Read on to discover more!

Tuesday 09 June 2026

This trend looks at classics through a modern lens. What could be more fitting than kalanchoe? Well known as a potted plant, it also works beautifully as a cut flower in contemporary designs. Here, it is used in a surprising way in bridal floristry.

Tuesday 26 May 2026

Over the course of more than a year and a half, we released nine Masterpieces By short films. We did not do this alone: we were supported by five inspiring ambassadors. In each episode, you step into the world of the ambassador. From inspiration and technique to the choices behind the final result: everything is covered.

Tuesday 12 May 2026

Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.

Friday 08 May 2026

Sometimes a couple is not looking for extravagance, but for calm. The natural classic wedding style is all about warm earth tones and natural materials. The result is a timeless setting that feels right down to every detail.

Friday 08 May 2026

Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.

Wednesday 22 April 2026

Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

Tuesday 21 April 2026

This blog is for florists looking for inspiration for Mother’s Day. You’ll discover two DIY Mother’s Day creations by Jennifer Mühlbauer and learn how to translate them into sales in your shop. Including materials, techniques, and purchasing tips via FleuraMetz. Mother’s Day is an important sales moment for florists. Customers are looking for a personal gift with meaning. With Mother’s Day creations, you can respond directly to this. In this blog, you’ll discover two arrangements and how to use them commercially.

Monday 20 April 2026

Mother’s Day is coming. This is the moment when flowers and plants make the difference in your sales. Good preparation ensures overview, speed and a strong assortment. In this article, you will discover the current offer and how each label supports you during this peak moment.

Wednesday 15 April 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.

Tuesday 07 April 2026

Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!

Wednesday 01 April 2026

The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.

Tuesday 17 March 2026

This lookbook focuses on floral designs for hotels in central areas, such as the lobby. These two creations feature a combination of flowers: long-lasting seasonal flowers and strong year-round varieties.

Monday 09 March 2026

Summer outdoor designs call for strong materials. High temperatures and direct sunlight? Then you want to rely on flowers without compromising on color or creativity. Take a quick look at this table setting and order for your summer project!

Thursday 26 February 2026

In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?

Wednesday 25 February 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

Tuesday 24 February 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.