Thursday 13 November 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
Wednesday 12 November 2025
Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.
Monday 10 November 2025
Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.
Wednesday 05 November 2025
Here you’ll find not only inspiration but also the most beautiful Christmas greens to purchase: grown without chemicals, with a focus on balance and pure craftsmanship. Click here for the assortment. In this lookbook edition, we celebrate a return to what truly matters: the scent of fresh evergr...
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
Monday 27 October 2025
In hospitality, every day counts. That’s why FleuraMetz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...
Monday 20 October 2025
From 3 to 6 November, Bloomshare takes place – FM Group’s annual in-house event that celebrates people, passion, and innovation across the floral industry. You are welcome to visit us at three different locations: our office at Betula 31, at Contoneaster 12, and at Rietwijkeroordweg 48 in Aalsmeer.
Wednesday 15 October 2025
How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...
Wednesday 15 October 2025
With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.
Wednesday 01 October 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
Tuesday 30 September 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
Thursday 25 September 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Tuesday 23 September 2025
In a hotel, every space calls for a different floral design.
Wednesday 10 September 2025
Floral designer Hanneke Frankema presented her show GROWTH! - a floral theater where craftsmanship, sustainability, and creativity came together. In this blog, you will discover how you can translate her impressive creations into your own floral arrangements.
Monday 01 September 2025
Go directly to our hotel selection In a hotel, every space calls for a different floral touch. At the reception, striking, long-lasting flowers create a warm welcome. Guest rooms require subtle bouquets that stay fresh without intensive care. In the restaurant, fragrance and style take centre sta...
Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
Tuesday 19 August 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 12 August 2025
Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...
