Thursday 20 August 2026

After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.

Thursday 13 August 2026

What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.

Thursday 06 August 2026

A strong lily is not created only in the greenhouse. Nor does it begin when the flower is harvested. The foundation for a healthy, resilient plant is laid years earlier, sometimes as much as ten years before a florist holds the first stem in their hands.

Tuesday 26 May 2026

Over the course of more than a year and a half, we released nine Masterpieces By short films. We did not do this alone: we were supported by five inspiring ambassadors. In each episode, you step into the world of the ambassador. From inspiration and technique to the choices behind the final result: everything is covered.

Friday 08 May 2026

Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.

Wednesday 12 November 2025

Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.

Monday 27 October 2025

In hospitality, every day counts. That’s why FleuraMetz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...

Thursday 14 August 2025

It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.

Thursday 03 April 2025

In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!

Monday 15 July 2024

After we all sat on the edge of our seats, the winner has been announced! Spain can call themselves European football champions for 4 years. Spaniards are known worldwide for their temperament: lively, fiery and full of passion. And even though it's a disappointment for those who didn't make it, let's celebrate it above all, with spirited flowers!

Thursday 04 July 2024

Do you, as a florist/grower, want to convey the added value of flowers & plants and the craft of 'florist,' thereby informing and inspiring others? The ambassadors program of FM Group offers you a platform for this purpose.

Thursday 13 June 2024

In bustling Leipzig, located in the province of Saxony, lives 19-year-old Kim Bücholdt. This talented floral designer is taking part in World Skills Lyon 2024, a prestigious event where she will showcase her skills. With the support of her coach, Björn Kroner, Kim is ready to show the world what she has to offer.

Tuesday 04 June 2024

Masterpieces is the Ambassador Program of FM Group that aims to highlight the craft of floristry. FM Group aims to celebrate floristry as a true art form and position florists as artists and interpreters of all human emotions.

Thursday 02 May 2024

Finca is the exclusive private label of FM Group, specializing in premium-quality carnations sourced directly from Colombia. Designed for florists, event planners, wholesalers, and floral distributors, Finca carnations offer exceptional freshness, color vibrancy, and sustainability—all at competitive wholesale prices. Whether you need standard carnations or spray carnations, Finca offers a wide range of popular varieties like Aragon, Caesar, Epsilon, Peach Novia, Rodas, and more—all carefully graded for quality and consistency.

Wednesday 01 May 2024

SPOTTED : A sustainable packaging line, which is available exclusively from FleuraMetz.

Tuesday 23 January 2024

It's the 40th edition of the IPM and FleuraMetz doesn't want to miss it. The team is looking forward to the opportunity to meet and connect florists. It's a great opportunity to meet existing and new customers.

Friday 22 September 2023

From 6 to 9 November, we will host Bloomshare - Open house!