The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.
TL;DR
Create a garden plant assortment that matches your customers and sells well
Use filters in the webshop to quickly find the right products
Easily choose from categories such as shrubs, roses, and patio plants
Respond to seasonal products and essentials with smart filters
Pay attention to sustainability certifications such as MPS-A and FSI
Find additional explanations and answers in the FAQ
From flowering garden plants to green shrubs. In the webshop, you’ll find a wide assortment of garden plants to suit every need and style.
A good assortment starts with making the right selection. In the webshop, you can easily filter between indoor and garden plants so you always view the right products.
You can also filter by different categories, such as:
Tree / Shrub / Hedge
Roses
Bulbs
Green plants / Fruit / Herbs
Flower bed / Patio / Balcony
And more
Want to refine your assortment further? Then select by color, height, and country of origin.
Looking for products that sell well or match the season? Use the smart selection filters. This way, you can quickly create an assortment that meets your customers’ demand.
More and more customers are making conscious choices. By including sustainable garden plants in your assortment, you respond to this growing demand.
Sustainable plants are grown with care for people and the environment. Think of certifications such as:
MPS-A – certification for environmentally friendly cultivation
FSI (Floriculture Sustainability Initiative) – international sustainability standard
By responding to this, you make your assortment not only future-proof, but also more attractive to a broader customer base.
Per product, you can see key information such as height, pot size, and country of origin.
You can also set your own filters. Choose the certifications that matter to you or your customers. This way, you’ll only see products that meet these requirements. Filtering is easy via the menu on the left.
Want to learn more about certifications, FSI, or what we do? Then check out the sustainability policy on the FM Group website.
Whether your customers are looking for basic garden plants, seasonal favorites, or sustainable choices: with the right knowledge, you can create an assortment that matches your target group and sells well.
This way, you ensure an assortment that is not only beautiful, but also profitable.
