Floriculture sector reputation remains stable as opinions become more pronounced
Friday 28 August 2026
Dutch consumers continue to view flowers and plants positively, and the reputation of the floriculture sector remains stable. At the same time, public opinion is becoming more polarised and critical issues are gaining visibility. These are the key findings of the latest biennial reputation study commissioned by Plants & Flowers Foundation Holland (PFFH) and conducted by research agency Motivaction.
