Tuesday 20 January 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
Monday 19 January 2026
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on the webshop!
Monday 12 January 2026
For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.
Tuesday 06 January 2026
Why houseplants are the perfect solution after the holidays
Tuesday 23 December 2025
During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.
Wednesday 10 December 2025
In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.
Wednesday 03 December 2025
In 2025, you played a key role in shaping which styles took the spotlight. From wedding trends to seasonal favourites, your enthusiasm and feedback formed the common thread throughout the year and strengthened our community.
Wednesday 03 December 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
Tuesday 25 November 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
Monday 17 November 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
Thursday 13 November 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
Monday 27 October 2025
In hospitality, every day counts. That’s why FleuraMetz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...
Wednesday 01 October 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
Tuesday 30 September 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
Thursday 25 September 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Thursday 21 August 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
Tuesday 19 August 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
Friday 15 August 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
