Mood of Motherhood
Wednesday 22 April 2026
Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.
Italian flowers: stronger, fresher, beautiful for longer
Wednesday 25 February 2026
Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.
Quality Starts at the Source
The Italian climate is ideal for growing flowers. With warm summers, more sun hours, and fresh nights, flowers can grow slowly and naturally. This ensures stronger stems, brighter colors, and flowers that stay beautiful longer.
The regions around San Remo and Naples are known for their unique varieties. Think of the enormous ranunculus and snapdragons from San Remo, and butterfly ranunculus and mimosa from Naples. These are varieties you won't find everywhere, but that immediately stand out in your assortment.
Preferred Supplier Del Golfo
We work together with Del Golfo, a cooperative of more than 150 growers around Naples. Del Golfo's assortment deserves special attention: they mainly supply carnations, spray carnations, ranunculus, gypsophila, and anemones, but due to the expertise of various growers, much more is available. The logistics system that emerges from these many collaborations ensures daily availability of fresh, high-quality products.
Selection of Italian products
Seasonal Assortment
They follow the natural growing cycle. This means ranunculus in spring, sunflowers in summer, and carnations year-round.
Fast Logistics
From greenhouse to cold storage in less than 48 hours. Our flowers are transported refrigerated and processed immediately. Explore the Lookbook An Italian Dream and see how Italian flowers can strengthen your assortment.
