Thursday 26 February 2026
In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?
Wednesday 25 February 2026
Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.
Tuesday 24 February 2026
In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.
Tuesday 24 February 2026
Inspired by the Italian Dolce Vita and the softness of the Greek goddess Aphrodite, Bjorn Kroner and Kim Bucholdt created a dream in the shape of a floral cloud.
Tuesday 17 February 2026
Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role.
Thursday 05 February 2026
From Parisian interiors to dreamy Instagram feeds: Pastel Nostalgia is the trend that makes the hearts of lovers beat faster. It's no longer just about the grand declaration, but also about subtle tenderness, tranquility, and a touch of luxury.
Tuesday 03 February 2026
The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.
Monday 02 February 2026
This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.
Sunday 01 February 2026
On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?
Friday 30 January 2026
For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.
Tuesday 27 January 2026
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
Monday 26 January 2026
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
Sunday 25 January 2026
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
Tuesday 20 January 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
Tuesday 20 January 2026
On Saturday, January 17, 2026, the annual National Tulip Day was celebrated in Amsterdam. With a large picking garden on Museumplein, this day traditionally marks the start of the Dutch tulip season. Visitors are allowed to pick a bouquet of tulips for free and celebrate together the return of an iconic, seasonal product.
Tuesday 20 January 2026
For florists who want to anticipate Christmas 2026 right now: discover three influential Christmas themes with matching colours and materials. Download the exclusive moodboards now.
Monday 19 January 2026
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on the webshop!
Tuesday 06 January 2026
Why houseplants are the perfect solution after the holidays
Tuesday 23 December 2025
During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.
