Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Tuesday 12 August 2025
Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 05 August 2025
In this blog, Lena Hartmann shows how she applies the series “A Life in Full Bloom” in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.
Tuesday 29 July 2025
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
Thursday 24 July 2025
Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
Wednesday 23 July 2025
At the Marginpar flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. It’s their way of ensuring that future generations can enjoy nature’s beauty, one bouquet at a time.
Thursday 03 July 2025
At LG Flowers, Koppert, and HilverdaFlorist, sustainability is not just a goal, it’s changing how things are done from the ground up.
Thursday 26 June 2025
Imagine a simple change that can revolutionize how plants are grown, making it greener, cleaner, and more durable. Van Nifterik’s caramelized bamboo sticks are a breakthrough in sustainable horticulture.
Tuesday 10 June 2025
The sentiment is changing. The love for flowers remains. But today’s consumer asks more questions than ever. During the webinar Consumer & Sustainability by Bloemenbureau Holland (April 15, 2025), it became clear: the sector has reached a turning point. Transparency and sustainability are no longer nice-to-haves, they are the new standard. But what does that mean for you?
Thursday 05 June 2025
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
Thursday 05 June 2025
In many countries it is Father’s Day on 16 June. The perfect occasion to put dad in the spotlight. Be creative and different: offer more than beautiful plants alone, make sure to have stunning floral pieces ready to go. ‘A great start would be these flowers and plants combos.’
Wednesday 04 June 2025
Is the couple dreaming of a classic wedding where everything revolves around elegance, soft colour palettes and a touch of nostalgia? Then hydrangeas are an absolute must. With their full, lush shape and romantic pastel shades, they are the perfect choice for any stylish wedding.
Wednesday 28 May 2025
The power of the sun
Thursday 22 May 2025
Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.
Tuesday 20 May 2025
Jennifer Mühlbauer, known for her third place in the Deutsche Meisterschaft der Floristen (DMF), created two floral arrangements especially for florieren! Magazine in collaboration with Masterpieces and FleuraMetz. Her creations reflect the theme ‘Life in childhood’. In this article, Jennifer shares her interpretation of growth, intuition and the powerful essence of early life, all of which are embodied in her work.
Tuesday 20 May 2025
For florists who value quality and responsibility, cold-greenhouse roses are an excellent choice. Grown without artificial lighting or excessive heating, these roses follow the natural rhythm of the seasons, resulting in strong plants, a low carbon footprint, and blooms full of character.
Tuesday 20 May 2025
How can small-scale growers certify their sustainability efforts without getting lost in paperwork? Royal FloraHolland offers these growers a helping hand with a series of interactive workshops, from 15 May to 19 June. These workshops, both in-person and online, are designed to guide growers through the small-scale grower scheme.
Thursday 15 May 2025
Let’s face it: brides love Pinterest. And honestly? So do we. But as a florist, turning a moodboard full of dreamy inspiration into a real, workable flower plan… that’s where your magic (and a little help from us) comes in.
Tuesday 13 May 2025
Join us from 3 to 6 November 2025 for Bloomshare—FM Group’s annual event showcasing the people, passion, and innovation behind our work. We look forward to welcoming you for a unique behind-the-scenes experience. More details coming soon—stay tuned!
