Ideas that work for events and hospitality.
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Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
Thursday 13 August 2026
What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.
Monday 10 August 2026
Owning a blue-and-pink flower shop in the heart of Paris may sound like an impossible dream, but for Liora, owner of the Lily of the Valley flower shop, it is a reality. In this guest blog, she shares her sources of inspiration, what it is like to work during the summer and which summer flowers she believes are essential. Read on!
Thursday 06 August 2026
A strong lily is not created only in the greenhouse. Nor does it begin when the flower is harvested. The foundation for a healthy, resilient plant is laid years earlier, sometimes as much as ten years before a florist holds the first stem in their hands.
Monday 03 August 2026
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
Monday 20 July 2026
With its double flowers, the Roselily combines the elegance of a lily with the appearance of a rose. Its soft shape makes it perfect for summer bouquets, bridal work and delicate floral arrangements. Florist Aurélie, owner of Au Jardin de Cosette, is a big fan of this remarkable flower.
Monday 13 July 2026
At FleuraMetz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don’t just take our word for it, here’s what florists themselves are saying about working with FleuraMetz.
Monday 06 July 2026
For floral designers, summer is often a season full of flowers and special moments. For Masterpieces ambassador Madita from Grace and Flowers, summer is all about romantic settings, fragrant flowers, and finding moments of calm between busy projects.
Thursday 02 July 2026
For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations.
FleuraMetz wants every florist to be able to focus on his or her designs. How do we do that?
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