Ideas that work for events and hospitality.
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Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
Monday 31 August 2026
Good news for flower enthusiasts around the world: from this autumn, DPK Floral Magazine* will be available in English for the first time.
Friday 28 August 2026
Dutch consumers continue to view flowers and plants positively, and the reputation of the floriculture sector remains stable. At the same time, public opinion is becoming more polarised and critical issues are gaining visibility. These are the key findings of the latest biennial reputation study commissioned by Plants & Flowers Foundation Holland (PFFH) and conducted by research agency Motivaction.
Thursday 20 August 2026
After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.
Wednesday 19 August 2026
Meet Anna, the founder of The Mallorca Experience: a creative event where florists come together in Mallorca to find inspiration, collaborate and learn new techniques. In this guest blog, Anna shares how she experiences summer, where she finds her inspiration and which flowers and trends she believes are essential this season.
Thursday 13 August 2026
What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.
Monday 10 August 2026
Owning a blue-and-pink flower shop in the heart of Paris may sound like an impossible dream, but for Liora, owner of the Lily of the Valley flower shop, it is a reality. In this guest blog, she shares her sources of inspiration, what it is like to work during the summer and which summer flowers she believes are essential. Read on!
FleuraMetz wants every florist to be able to focus on his or her designs. How do we do that?
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