Ideas that work for events and hospitality.
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Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
Thursday 20 August 2026
After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.
Wednesday 19 August 2026
Meet Anna, the founder of The Mallorca Experience: a creative event where florists come together in Mallorca to find inspiration, collaborate and learn new techniques. In this guest blog, Anna shares how she experiences summer, where she finds her inspiration and which flowers and trends she believes are essential this season.
Thursday 13 August 2026
What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.
Monday 10 August 2026
Owning a blue-and-pink flower shop in the heart of Paris may sound like an impossible dream, but for Liora, owner of the Lily of the Valley flower shop, it is a reality. In this guest blog, she shares her sources of inspiration, what it is like to work during the summer and which summer flowers she believes are essential. Read on!
Thursday 06 August 2026
A strong lily is not created only in the greenhouse. Nor does it begin when the flower is harvested. The foundation for a healthy, resilient plant is laid years earlier, sometimes as much as ten years before a florist holds the first stem in their hands.
Monday 03 August 2026
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
FleuraMetz wants every florist to be able to focus on his or her designs. How do we do that?
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