martedì 12 maggio 2026

Grutsch Gartenbau in Germany shows that growing flowers can go hand in hand with sustainability and biodiversity. The nursery is an inspiring example of how flower production can have a minimal ecological footprint while supporting nature.

venerdì 08 maggio 2026

Sometimes a couple is not looking for extravagance, but for calm. The natural classic wedding style is all about warm earth tones and natural materials. The result is a timeless setting that feels right down to every detail.

venerdì 08 maggio 2026

Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.

mercoledì 22 aprile 2026

Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

lunedì 20 aprile 2026

Mother’s Day is coming. This is the moment when flowers and plants make the difference in your sales. Good preparation ensures overview, speed and a strong assortment. In this article, you will discover the current offer and how each label supports you during this peak moment.

mercoledì 15 aprile 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.

martedì 07 aprile 2026

Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!

mercoledì 01 aprile 2026

The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.

martedì 17 marzo 2026

This lookbook focuses on floral designs for hotels in central areas, such as the lobby. These two creations feature a combination of flowers: long-lasting seasonal flowers and strong year-round varieties.

lunedì 09 marzo 2026

Summer outdoor designs call for strong materials. High temperatures and direct sunlight? Then you want to rely on flowers without compromising on color or creativity. Take a quick look at this table setting and order for your summer project!

giovedì 26 febbraio 2026

In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?

mercoledì 25 febbraio 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

martedì 24 febbraio 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.

martedì 17 febbraio 2026

Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role.

giovedì 05 febbraio 2026

From Parisian interiors to dreamy Instagram feeds: Pastel Nostalgia is the trend that makes the hearts of lovers beat faster. It's no longer just about the grand declaration, but also about subtle tenderness, tranquility, and a touch of luxury.

martedì 03 febbraio 2026

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

lunedì 02 febbraio 2026

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.