martedì 07 aprile 2026

Different mothers, different styles. In this Lookbook: trendy plants and accessories. Outdoor plants are especially popular. You can find them here!

mercoledì 01 aprile 2026

The French peony is more than just a flower, it’s the detail that makes all the difference for Mother’s Day. Majestic, fragrant, and delicately coloured, it embodies both elegance and emotion. Grown with passion by dedicated French growers, it places France among the world’s top peony-producing countries. An exceptional flower for an equally exceptional occasion.

martedì 31 marzo 2026

Get inspired by this ‘natural classic’ wedding style. Create a sense of calm by using natural materials. This style perfectly aligns with the trend: warm, earthy and timeless.

martedì 17 marzo 2026

This lookbook focuses on floral designs for hotels in central areas, such as the lobby. These two creations feature a combination of flowers: long-lasting seasonal flowers and strong year-round varieties.

lunedì 09 marzo 2026

Designers Nicolaus Peters and Floristik Lorenz show how they interpret the spring trends. The creations look light and airy by using flowers with a soft appearance. Curved stems create movement.

giovedì 26 febbraio 2026

In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?

mercoledì 25 febbraio 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

martedì 24 febbraio 2026

In Masterpieces By Kim & Björn: An Italian Dream, Kim Bucholdt and Björn Kroner created a dreamy cloud creation full of Italian flowers.

martedì 17 febbraio 2026

Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role.

giovedì 05 febbraio 2026

From Parisian interiors to dreamy Instagram feeds: Pastel Nostalgia is the trend that makes the hearts of lovers beat faster. It's no longer just about the grand declaration, but also about subtle tenderness, tranquility, and a touch of luxury.

martedì 03 febbraio 2026

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

lunedì 02 febbraio 2026

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.

domenica 01 febbraio 2026

On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?

venerdì 30 gennaio 2026

For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.

martedì 27 gennaio 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

lunedì 26 gennaio 2026

Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.

domenica 25 gennaio 2026

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.