giovedì 04 dicembre 2025
EverlastingBlooms is the new FM Group product category for high-quality silk flowers, dried flowers and preserved flowers. This fourth product category expands our offering beyond fresh flowers, plants and accessories, giving customers durable alternatives with a premium, long-lasting decorative effect.
mercoledì 03 dicembre 2025
In 2025, you played a key role in shaping which styles took the spotlight. From wedding trends to seasonal favourites, your enthusiasm and feedback formed the common thread throughout the year and strengthened our community.
mercoledì 03 dicembre 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
martedì 25 novembre 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
lunedì 17 novembre 2025
Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.
lunedì 17 novembre 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
giovedì 13 novembre 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
mercoledì 12 novembre 2025
Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.
lunedì 10 novembre 2025
Sustainably grown Christmas greens bring atmosphere and meaning to the festive season. Discover the eco-friendly assortment from our Preferred Supplier Andromeda, grown without chemicals in the Netherlands. Get styling inspiration from florist Anja Schneider and explore the Lookbook and webshop for more festive ideas.
mercoledì 05 novembre 2025
Here you’ll find not only inspiration but also the most beautiful Christmas greens to purchase: grown without chemicals, with a focus on balance and pure craftsmanship. Click here for the assortment. In this lookbook edition, we celebrate a return to what truly matters: the scent of fresh evergr...
mercoledì 29 ottobre 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
lunedì 27 ottobre 2025
In hospitality, every day counts. That’s why FleuraMetz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...
lunedì 20 ottobre 2025
From 3 to 6 November, Bloomshare takes place – FM Group’s annual in-house event that celebrates people, passion, and innovation across the floral industry. You are welcome to visit us at three different locations: our office at Betula 31, at Contoneaster 12, and at Rietwijkeroordweg 48 in Aalsmeer.
mercoledì 15 ottobre 2025
How do you create a modern, festive feeling that directly touches your customers? Shop here now! This winter, let yourself be inspired by the magic of a white Christmas. Luxurious white flowers such as protea and hellebore form the heart of elegant, filigree creations. Michael Liebrich shows this...
mercoledì 15 ottobre 2025
With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.
mercoledì 01 ottobre 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
martedì 30 settembre 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
giovedì 25 settembre 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
martedì 23 settembre 2025
In a hotel, every space calls for a different floral design.
mercoledì 10 settembre 2025
Floral designer Hanneke Frankema presented her show GROWTH! - a floral theater where craftsmanship, sustainability, and creativity came together. In this blog, you will discover how you can translate her impressive creations into your own floral arrangements.
