mercoledì 03 dicembre 2025
In 2025, you played a key role in shaping which styles took the spotlight. From wedding trends to seasonal favourites, your enthusiasm and feedback formed the common thread throughout the year and strengthened our community.
mercoledì 03 dicembre 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So that somewhere far away, I could brighten someone’s day. Yet I already carry a label, even before I reach my destination.
martedì 25 novembre 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
lunedì 17 novembre 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
giovedì 13 novembre 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
mercoledì 29 ottobre 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
lunedì 27 ottobre 2025
In hospitality, every day counts. That’s why FleuraMetz combines a wide international range with local accessibility. Whether you need something quickly for a hotel room or want to make a statement in the lobby, with our team and assortment, you’re always assured of quality and convenience. Durin...
mercoledì 15 ottobre 2025
With less than 100 days to go until Christmas, now is the perfect time to prepare and stock up on the right products. Classic must-haves in festive shades are essential, but you can also enrich your arrangements with other atmospheric elements.
mercoledì 01 ottobre 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
martedì 30 settembre 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
giovedì 25 settembre 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
giovedì 21 agosto 2025
At Gerbera United, the journey has already begun. The fight against pests is no longer waged with chemicals, but with life. Tiny predatory mites, bugs, and beetles keep the crop in balance. Not because it has to be that way, but because it can be - and because it’s better. For the environment, for the people working with it, and for the future.
martedì 19 agosto 2025
At the Marginpar farms in Kenya and Ethiopia, they have built innovative systems to sustainably manage water: constructed wetlands. These engineered systems allow us to treat waste water from our facilities and reuse it to irrigate our flower fields. Not only does this process help us conserve water, but it also protects local ecosystems and reduces our environmental impact. In this article they explain how it works.
venerdì 15 agosto 2025
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
giovedì 14 agosto 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
martedì 12 agosto 2025
Autumn is on its way, which means it’s time for warm sunflower creations. Golden yellow flowers, such as sunflowers, bring the last rays of sunshine into your space. Combined with dahlias, chrysanthemums, and other flowers from FleuraMetz’s sustainability assortment, you as a florist can create a...
venerdì 08 agosto 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
martedì 05 agosto 2025
In this blog, Lena Hartmann shows how she applies the series “A Life in Full Bloom” in her choice of flowers and colors. She connects this with nature in a Midsommar creation. Flowers once stood primarily for celebration and joy, but more and more they symbolize comfort and support.
giovedì 24 luglio 2025
Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
giovedì 05 giugno 2025
FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.
