The future of the lily therefore does not lie in one major breakthrough, but in a series of smart choices that reinforce one another. In better systems thinking in cultivation, in new techniques and in the willingness to look at what makes a flower future-proof from within.
Paul Ruigrok shows that resilience is not a buzzword, but a direction. A way of thinking that starts with research and breeding, but only truly gains value when the whole chain moves with it. From bulb grower to greenhouse, from trade to florist.
Because however strong a variety may be, and however sustainably a crop is grown, the lily of the future must also find its way to the market. That is where a new question begins. How do you communicate that story well? How do you connect grower, trade and florist? And how do you ensure that knowledge does not remain stuck in the chain, but reaches the person who ultimately sells the flower?
In part three, we look at that complex reality. At the challenges facing the floriculture sector, the role of collaboration and the position of a trading company such as FM Group: as a connector, source of information and driving force in a sector that is very much on the move.