In our webshop, you can buy sustainably produced flowers and plants. Did you know that FleuraMetz, as part of the FM Group, has signed an agreement to strive for a 90% sustainable trade in the floriculture industry? Read more about this on the website of FM Group. We are also collaborating in relevant researches on packing material and more. Read everything about this subject on Circles.fm
Certification in the webshop
If the greenhouse or farm where the product is cultivated, possesses one of the 14 specialised certificates from the FSI basket, or is certified with MPS-A of FlorEcuador, you will see a sustainability icon. Filter on the certificates that are important for customers. Why a specific certificate is included in the FSI basket can be read on their website. Find out how to buy sustainable flowers and plants in the webshop here (FAQ).
Fairtrade flowers
FM Group is also Fairtrade certified as a wholesale company, which is a different certificate than mentioned above. It means that we are licensed to purchase and sell Fairtrade flowers. Our salespersons can help you source these products. This selection of flowers are often a bit dearer as Fairtrade certified growers must look after the right working environment for their employees including a fair salary. This certificate however, does not concern the growing method of a product. Therefore, Fairtrade is not listed under the same category as MPS-A and FlorEcuador.
We all say it: we want flowers and plants we can feel good about. Grown without chemicals, with respect for people, animals, and the planet. But the moment a flower isn’t completely “perfect” – when there’s a bug visible or a spot on a leaf – we turn up our noses. We want the results of sustainab...
Friday 08 August 2025
New on Circles: the Triptych! Three perspectives, one story. In three consecutive parts, we explore a current theme in floriculture. Always with a practical approach, room for multiple voices, and a clear translation into what it means for you as a green professional.
Tuesday 29 July 2025
Sustainable cultivation requires insight—especially into your environmental impact. Through footprinting, growers gain clarity about their sustainability performance. Collectives such as Oxin Growers, Zentoo (one of our Preferred Suppliers), and Air So Pure demonstrate how footprinting helps them cultivate more consciously. Discover the benefits they experience and how you can implement this yourself.
Wednesday 23 July 2025
At the Marginpar flower farms, sustainability starts in the soil. Healthy soil creates thriving ecosystems, resilient plants, and ultimately, stunning flowers. It’s their way of ensuring that future generations can enjoy nature’s beauty, one bouquet at a time.
Thursday 03 July 2025
At LG Flowers, Koppert, and HilverdaFlorist, sustainability is not just a goal, it’s changing how things are done from the ground up.
Thursday 26 June 2025
Imagine a simple change that can revolutionize how plants are grown, making it greener, cleaner, and more durable. Van Nifterik’s caramelized bamboo sticks are a breakthrough in sustainable horticulture.
Tuesday 10 June 2025
The sentiment is changing. The love for flowers remains. But today’s consumer asks more questions than ever. During the webinar Consumer & Sustainability by Bloemenbureau Holland (April 15, 2025), it became clear: the sector has reached a turning point. Transparency and sustainability are no longer nice-to-haves, they are the new standard. But what does that mean for you?
