A creative florist event: The Mallorca Experience

The Mallorca Experience is a creative event for florists, held in Mallorca.

• Focus on collaboration, creativity, and delivering a full experience (not just floral arrangements)

• Born from the demand for team-oriented, international floristry event

• Also addresses major challenges: sales, logistics, and organization

• Main need of the target audience: reliable flower supply and quality

The idea arose after Anna participated in a masterclass in Hong Kong and the Wedding MBA in Las Vegas. Although these events were inspiring, she noticed that the focus was mainly on flower shops and traditional floristry.

She missed an experience where collaboration, competition, and creativity were central.

Experience: @themgkexperience_
Photo: @daniela_shiehs_fotografie
Planning: @your.wedding.ag
Set design: @floraleventdesign_
Furniture & event rentals: @eventrentalsolutions.berlin
Dresses: @agnieszkaswiatly
Jewelry: @miaundmartha_schmuck
Coordination: @unitingyouweddings_
Styling: @makeup.bycarolin
Couple: @mallorca.modelcouple
Stationery: @anneriemer.design
Location: @sonamaret.venue
Flower team: @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit
Partners: @fleurametz_official @fleurametz_dach @oasisfloralproductsgermany @chopchopbloom

Anna lives in Berlin but chose Mallorca deliberately. The reason is simple: the environment makes a big difference in experience and creativity. Where it rains in Berlin in October, Mallorca offers sun, nature, and an inspiring atmosphere.

The event is not a traditional workshop but a complete experience. A key theme is authenticity and creativity.

Participants:

• Collaborate on creative projects;

• Discover the island;

• Enjoy food, drinks, and local atmosphere;

• Combine floristry with other disciplines such as photography.

Credits
@themgkexperience_ @your.wedding.ag @timeforwedding_ @floraleventdesign_ @daniela_shiehs_fotografie @eventrentalsolutions.berlin @agnieszkaswiatly @miaundmartha_schmuck @julias_eventatelier @vrije_rednerin_lisa @isabelkaus.celebrant @makeupbymg__ @shootercouple @makeup.bycarolin @lamourenscence @anneriemer.design @djlubo91 @atelier_flora @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit @oasisfloralproductsgermany @chopchopbloom

*Floristry = the art and technique of working with flowers (e.g., bouquets, installations, and decorations).

The idea sounded great, but organizing it was harder than expected. Recruiting enough participants was difficult at first. Eventually, this was achieved through reels and content aimed at florists.

Creating content for something that didn’t yet exist was difficult, but videos and backdrops were produced to convey the feeling. Two landing pages were made: one for florists and one for photographers.

Anna faced not only creative challenges but also logistical obstacles, such as delayed deliveries, variable product quality, and unpredictable weather during setup.

A strong and reliable partner makes a difference. FleuraMetz supports her with consistent quality, reliable deliveries, and innovative products that enhance her creative process.

Anna: "By providing reliable deliveries and top-quality flowers, FleuraMetz supports me optimally. Suggesting and making new products available is also important, so we can remain creative."

Additionally, Anna works with favorite lists per project. This helps her save time, maintain oversight, and work more consistently.

When asked, "What inspires you?" the answer is clear: everything can inspire.

• Fashion

• Nature

• Vegetables

• Unexpected materials (even waste)

For Anna, the flower is always central, not the origin or environment. Her favorite product? The Playa Blanca rose is a constant basis in her work.

Credits
Experience: @the_mallorcaexperience
Planning: @your.wedding.ag & @timeforwedding_
Set design: @floraleventdesign_
Photography: @dfischerweddings
Furniture & event rentals: @eventrentalsolutions.berlin
Dresses: @agnieszkaswiatly
Coordination: @julias_eventatelier
Flower team: @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit
Partners: @fleurametz_official @fleurametz_dach @oasisfloralproductsgermany @chopchopbloom

1. What exactly is The Mallorca Experience?
   A creative event for florists where collaboration, inspiration, and a complete experience are central.

2. Who is it for?
   For florists and wedding professionals who want to develop creatively and network internationally.

3. What makes it unique?
   The combination of location, collaboration, creativity, and breaking traditional floristry.

Despite the challenges, Anna is proud: the event took place, and participants were enthusiastic. The Mallorca Experience shows that floristry can go beyond technique alone: it can be a complete, inspiring experience.