In our webshop, you can buy sustainably produced flowers and plants. Did you know that FleuraMetz, as part of the FM Group, has signed an agreement to strive for a 90% sustainable trade in the floriculture industry? Read more about this on the website of FM Group. We are also collaborating in relevant researches on packing material and more. Read everything about this subject on Circles.fm
Certification in the webshop
If the greenhouse or farm where the product is cultivated, possesses one of the 14 specialised certificates from the FSI basket, or is certified with MPS-A of FlorEcuador, you will see a sustainability icon. Filter on the certificates that are important for customers. Why a specific certificate is included in the FSI basket can be read on their website. Find out how to buy sustainable flowers and plants in the webshop here (FAQ).
Fairtrade flowers
FM Group is also Fairtrade certified as a wholesale company, which is a different certificate than mentioned above. It means that we are licensed to purchase and sell Fairtrade flowers. Our salespersons can help you source these products. This selection of flowers are often a bit dearer as Fairtrade certified growers must look after the right working environment for their employees including a fair salary. This certificate however, does not concern the growing method of a product. Therefore, Fairtrade is not listed under the same category as MPS-A and FlorEcuador.
Wednesday 03 December 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
Tuesday 25 November 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
Monday 17 November 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
Wednesday 12 November 2025
Do you have questions or need support with certification? This video walks you through the certification process step by step, explaining what FSI is, how to become certified, and most importantly, when you need to be ready.
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
Wednesday 01 October 2025
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
