No red, still Valentine
Tuesday 23 December 2025
This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.
For the win
Tasty Green: Crisp inspiration
Can chrysanthemums not be left out of your flower shop and are they real winners for you? Then this combination is for you. This autumn, we combine crispy shades of green with ornamental fruit, totally on trend.
Check out the combination of chrysanthemums and your favourite ornamental fruit in the shop.
‘Green is the world's first colour, the colour that makes it beautiful’ - Pedro Calderon
Cozy Caramel: A sweet autumn
From harvest time and autumn sunshine to thanksgiving dinners at long tables. Get ready for a season of cosiness and cosy togetherness indoors. We continue the Retro Country trend, with shades to match. Chrysanthemums play the leading role here too, after all, you always have these in stock! If not, check out our stock in the shop here.
Want to see more of the Retro Country trend? Grab a moment for yourself and watch this episode of Masterpieces at Sam's.
'The soft golden colour of a setting sun, the warmth of an embrace. It's toffee' - Jenny Colgan
