The Footprint of a Rose: The Consumer’s Turn
Flowers make people happy. They bring colour, atmosphere and emotion - at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
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Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
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Young florists shine during GROWTH!
Tuesday 30 September 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
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The Footprint of a Rose: Porta Nova’s Mission
Thursday 25 September 2025
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
How to choose the right flowers for every space in a hotel
Tuesday 23 September 2025
In a hotel, every space calls for a different floral design.
GROWTH! by Hanneke Frankema: inspiration for florists
Wednesday 10 September 2025
Floral designer Hanneke Frankema presented her show GROWTH! - a floral theater where craftsmanship, sustainability, and creativity came together. In this blog, you will discover how you can translate her impressive creations into your own floral arrangements.
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Becoming a competition florist doesn’t happen overnight!
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
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