An Italian Dream
Tuesday 24 February 2026
Cloud of softness
Inspired by the Italian Dolce Vita and the softness of the Greek goddess Aphrodite, Bjorn Kroner and Kim Bucholdt created a dream in the shape of a floral cloud.
Trend: Discover new ways to express yourself. A creative response to uniformity!
Be creative – play and experiment! Try using paper as a base instead of just a finishing touch.
A tribute to gift giving
Women’s Day, interpreted through the spring trends, as a creative counter-reaction to uniformity. Wrapping paper is no longer just a finishing touch, but the starting point for experimental floral designs. Small gifts become hidden treasures. Choose a personal twist!
Florist: Jennifer Muehlbauer, Photo of: Florieren
Florist: Naira Manukyan
Florist: Toscanini Blumen & Ambiente
Florist: Lena Hartman, Photo of: Florieren
Missed the Lookbook?
No worries! We’ve saved the previous Lookbooks for you below. The webshop offer may disappear, but the inspiration remains. Spotted something you want? Check the webshop or ask your sales representative!
No red, still Valentine
This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.
Time for plants
A green beginning
Preserve the magic of Christmas and transition your décor to dreamy plants. In 2026, the focus is on a wide range of textures and shapes: soft and rounded, but also bold, sharp and angular for the more expressive customer.
