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Discover the secret behind growing African roses!

Thursday 03 April 2025

In Africa, roses thrive under the best conditions thanks to the ideal climate. This video takes you to the heart of rose production, where nature, innovation, and local communities come together. From sustainable cultivation methods and new rose varieties to the positive impact on local communities and the journey of roses to florists worldwide. Be inspired by the story of a rose that connects the world!

In collaboration with Dümmen Orange

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Mood of Motherhood

Wednesday 22 April 2026

Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

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Prepare your Mother’s Day assortment smartly

Monday 20 April 2026

Mother’s Day is coming. This is the moment when flowers and plants make the difference in your sales. Good preparation ensures overview, speed and a strong assortment. In this article, you will discover the current offer and how each label supports you during this peak moment.

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Your guide to garden plants

Wednesday 15 April 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers’ needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.