As a woman working in the ‘man’s world’ that is the flower industry, Nienke knows exactly what it takes to succeed. "I’ve been working in an industry dominated by men for many years now. As a woman, you sometimes need to work a little harder to prove your worth, but at the same time, that also makes people more eager to work with you. I love the direct, no-nonsense mentality in this sector. The thing I like the most about my job is the fast-paced nature of everyday trading. Offering the right plants at the right time and at the right price can be a real challenge. I think it’s important to build a good relationship with my suppliers, and doing so is something that really energises me.”