Mood of Motherhood
mercoledì 22 aprile 2026
Prepare your assortment for Mother’s Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.
A creative florist event: The Mallorca Experience
venerdì 08 maggio 2026
Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.
TL; DR
The Mallorca Experience is a creative event for florists, held in Mallorca.
Focus on collaboration, creativity, and delivering a full experience (not just floral arrangements)
Born from the demand for team-oriented, international floristry event
Also addresses major challenges: sales, logistics, and organization
Main need of the target audience: reliable flower supply and quality
The Mallorca Experience
Curious about the latest edition? The new The Mallorca Experience page shows what’s planned for this year.
How did the idea for The Mallorca Experience come about?
The idea arose after Anna participated in a masterclass in Hong Kong and the Wedding MBA in Las Vegas. Although these events were inspiring, she noticed that the focus was mainly on flower shops and traditional floristry.
She missed an experience where collaboration, competition, and creativity were central.
Anna: "I searched for something I could join, but found nothing, so I decided to organize it myself."
Experience: @themgkexperience_
Photo: @daniela_shiehs_fotografie
Planning: @your.wedding.ag
Set design: @floraleventdesign_
Furniture & event rentals: @eventrentalsolutions.berlin
Dresses: @agnieszkaswiatly
Jewelry: @miaundmartha_schmuck
Coordination: @unitingyouweddings_
Styling: @makeup.bycarolin
Couple: @mallorca.modelcouple
Stationery: @anneriemer.design
Location: @sonamaret.venue
Flower team: @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit
Partners: @fleurametz_official @fleurametz_dach @oasisfloralproductsgermany @chopchopbloom
Why Mallorca and not Berlin where she lives?
Anna lives in Berlin but chose Mallorca deliberately. The reason is simple: the environment makes a big difference in experience and creativity. Where it rains in Berlin in October, Mallorca offers sun, nature, and an inspiring atmosphere.
What makes The Mallorca Experience different from an ordinary workshop?
The event is not a traditional workshop but a complete experience. A key theme is authenticity and creativity.
Participants:
Collaborate on creative projects;
Discover the island;
Enjoy food, drinks, and local atmosphere;
Combine floristry with other disciplines such as photography.
Credits
@themgkexperience_ @your.wedding.ag @timeforwedding_ @floraleventdesign_ @daniela_shiehs_fotografie @eventrentalsolutions.berlin @agnieszkaswiatly @miaundmartha_schmuck @julias_eventatelier @vrije_rednerin_lisa @isabelkaus.celebrant @makeupbymg__ @shootercouple @makeup.bycarolin @lamourenscence @anneriemer.design @djlubo91 @atelier_flora @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit @oasisfloralproductsgermany @chopchopbloom
Anna: "Floristry* is more than flower shops. It’s about value, unconventional work, and creativity. If there’s no color, I use sprays or combine flowers flexibly. I want to inspire florists to step out of their comfort zone and build a community that supports each other."
*Floristry = the art and technique of working with flowers (e.g., bouquets, installations, and decorations).
Challenges
The idea sounded great, but organizing it was harder than expected. Recruiting enough participants was difficult at first. Eventually, this was achieved through reels and content aimed at florists.
Creating content for something that didn’t yet exist was difficult, but videos and backdrops were produced to convey the feeling. Two landing pages were made: one for florists and one for photographers.
Anna faced not only creative challenges but also logistical obstacles, such as delayed deliveries, variable product quality, and unpredictable weather during setup.
A strong and reliable partner makes a difference. FleuraMetz supports her with consistent quality, reliable deliveries, and innovative products that enhance her creative process.
Anna: "By providing reliable deliveries and top-quality flowers, FleuraMetz supports me optimally. Suggesting and making new products available is also important, so we can remain creative."
Additionally, Anna works with favorite lists per project. This helps her save time, maintain oversight, and work more consistently.
Sources of inspiration
When asked, "What inspires you?" the answer is clear: everything can inspire.
Fashion
Nature
Vegetables
Unexpected materials (even waste)
For Anna, the flower is always central, not the origin or environment. Her favorite product? The Playa Blanca rose is a constant basis in her work.
Credits
Experience: @the_mallorcaexperience
Planning: @your.wedding.ag & @timeforwedding_
Set design: @floraleventdesign_
Photography: @dfischerweddings
Furniture & event rentals: @eventrentalsolutions.berlin
Dresses: @agnieszkaswiatly
Coordination: @julias_eventatelier
Flower team: @nicole.goerlitz @chartreuse_fleurs @flowerpower.hgw @flora_fauna_floristik @wedding.spirit
Partners: @fleurametz_official @fleurametz_dach @oasisfloralproductsgermany @chopchopbloom
Frequently Asked Questions (FAQ)
What exactly is The Mallorca Experience?
A creative event for florists where collaboration, inspiration, and a complete experience are central.Who is it for?
For florists and wedding professionals who want to develop creatively and network internationally.What makes it unique?
The combination of location, collaboration, creativity, and breaking traditional floristry.
Despite the challenges, Anna is proud: the event took place, and participants were enthusiastic. The Mallorca Experience shows that floristry can go beyond technique alone: it can be a complete, inspiring experience.