In sport, you see connection and emotion and that is very important. Rugby, as in all English-speaking countries, is very big in France. And now that the World Cup is taking place in France, the sport is totally alive.
The chrysanthemums were made available by the Chryson Foundation, an alliance of chrysanthemum growers and breeders who jointly run the 'Just Chrysanthemum For the Win' campaign. With this campaign, the growers emphasise that with a chrysanthemum, you have a flower in your hands, with which you can score with customers through colour, volume, variation, shelf life and applicability, among other things.