Every creation begins with an idea. From a walk in the forest to an unexpected find in an interior, Hanneke Frankema takes you step by step into her world. Discover how a strong frame, smart details, and surprising materials come together in something greater than a bouquet.
In a market where ‘more’ is often mistaken for ‘better’, choosing a white wedding is a true style statement. For you as a florist: it’s a chance to let your craftsmanship shine.
Clean lines. Repetition. Soft greens. It’s all about the overall composition and your eye for detail. This approach echoes what artists call ‘purism’: the power of simplicity and clarity.
We’ll help you get started. With a broad selection of white flowers, picks, ribbons, and accessories that are perfectly coordinated. So you can work efficiently and focus fully on your creation.
Looking to buy flowers for a white wedding? Discover them here!
No worries! We’ve saved the previous Lookbooks for you below. The webshop offer may disappear, but the inspiration remains. Spotted something you want? Check the webshop or ask your sales representative!
Sometimes, less truly says more. Nicolaus Peters creates floral designs where every detail is just right. His work is technically strong, with visible constructions and clean shapes. Nicolaus uses as little support as possible, the flowers balance themselves.
He doesn’t work within fixed categories like bouquets or table decorations but sees each creation as an object. He combines flowers with materials like paper, plaster, or natural fibers.
Sustainability is a key part of his approach. He avoids plastic and prefers materials that are biodegradable or reusable.
His strength lies in calm and focus. These qualities are reflected in his style: clear, controlled, and thoughtful.
Nicolaus worked with flowers from our Preferred Suppliers, check them out here!
Peonies, roses or flowering plants, these seasonal favourites are always a hit. The perfect way to make mothers feel truly special! Did you know the first peonies often come from France? Even before the Dutch season starts, our sourcing team ensures a colourful supply from our own purchasing location.
But beautiful flowers alone are not enough. Your craftsmanship makes all the difference. A carefully composed bouquet, beautifully wrapped, with a personal touch or care tip, that’s what your customers will remember.
You make the difference!
Inspiration can come from anywhere. Books and nature are Hanneke's favorite sources of inspiration. Nature, in particular, plays a significant role in her work. Discover Hanneke's creations and let yourself be enchanted by the beauty of nature that brings her work to life.
Hanneke starts by making a good sketch. This not only gives her a vision of the final result but also allows her to discover new and better ideas.
The result of the sketch is a beautiful, hanging chandelier made from thick aluminum wire, with strands of fern roots. To create depth, beautiful flowers like French tulips, ranunculuses, and chrysanthemums are added.
For extra variation, Hanneke uses self-made flowers. She creates the stems of the flowers herself from aluminum wire. It is the signature of Hanneke's style, a unique blend of handcrafted details and stunning flowers that make her work instantly recognizable.
The final result is a combination of lines, depth, playful flowers, and both large and small shapes coming together. It is a true journey of discovery through beautiful natural materials.
Click here for the Masterpieces by Hanneke film and here for the articles to start creating yourself!
Five bunches of daffodils at a great price? A good idea! But if you really want to impress, go the extra mile. With just a few simple touches, you create a unique base for your floral creations—small effort, big impact! This is how you set yourself apart as a florist and surprise your customers with something special. How do you add the finishing touches for Easter?
Click here to find the products and get started!
Nature and creativity form the basis of Jenny Thomasson-Ingrum's design process. Prior to each design, she seeks peace and inspiration in books and in the nature around her.
Braiding materials feels meditative. Here, Jenny seeks a balance between instinct and intention, just as it does in nature. The frame of twisting willow contains just enough tension and flexibility to be both strong and pliable.
The moss ball serves as a solid base, while carefully chosen flowers such as anemones, ranunculus and vanda orchids add movement and depth.
The end result is more than a bouquet-it is a story, a moment of connection with nature. She hopes to inspire others, like her, to create with intention and authenticity.
Click here for the Masterpieces by Jenny film and here for articles to get started yourself!
Hearts, roses, sweet love - we see it all again this Valentine's Day. Roses are the flower to show your appreciation, not only to loved ones, but also to fellow florists or just to yourself. And why not potted roses this Valentine's Day? These charming plants bring the romance of roses in a permanent way.
Don't forget to order matching accessories with it. They make a love gift complete!
