Celebrate winter!
Wednesday 29 October 2025
Winter is coming, and there’s so much to look forward to! For florists looking for winter inspiration: this blog covers everything about seasonal flowers, weddings, and holidays.
Bloomshare 2025 Recap
Thursday 13 November 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
Global sourcing
The FleuraMetz area was buzzing during the fair. Step into our Costa Rican jungle and you’re instantly immersed in the world of direct import: colours, scents and textures that transport you straight to the source.
What we learned:
Here you can see how flowers from all over the world arrive fresh at your doorstep: straight from the grower to you. You want variety, speed and transparency, and with direct import, we can provide exactly that.
Learn how direct import works
Special projects
At our Contoneaster location, a mini-museum showcased the craftsmanship of floral designer Hanneke Frankema and the candidates of the World Floral Art Cup 2025. It highlighted how floristry is much more than arranging bouquets: it’s about skill, creativity and experience.
What we learned:
The mini-museum demonstrated the power of craftsmanship combined with creativity, storytelling and a unique style. By presenting floral elements under glass domes like an art gallery, floristry was literally shown as an art form. It underlined the value of continuously developing creative techniques and offering designs that evoke emotion.
Overall insights
We hope you enjoyed Bloomshare, we certainly enjoyed having you there!
Visitors shared valuable feedback on the webshop, our assortment and new ideas:
Ease of use: The wish to find products quicker and more easily will be reflected in upcoming webshop improvement
New assortment: Positive reactions to the upcoming Everlasting Blooms category for 2026 confirm the growing demand for long-lasting flowers.
Assortment & sourcing: Buyers and sellers contributed ideas to further enrich our product range
Thank you for joining us!
A heartfelt thank you to everyone who attended. Your conversations, familiar and new faces, appreciation and especially your feedback mean a great deal to us. It helps us grow and improve our flowers and services.
Great to have you with us: see you next year!