PRESS RELEASE - Hasfarm and FleuraMetz start Joint Venture in China

Vision: Strong Partnerships

Hasfarm and FleuraMetz share the vision that solid partnerships and trust between wholesalers and florists on one side and distributors and producers on the other is the optimal way to develop the floricultural industry.

Strategy: B2B and B2B+

By combining products from Hasfarm's Asian farms with products from FleuraMetz' Preferred Suppliers in Europe, South-America and Africa, Hasfarm FleuraMetz is able to be the complete B2B-partner for Chinese florists and wholesalers. As a B2B+ Strategy, the Joint Venture will, besides a unique product range, offer exclusive IT and Marketing Services to selected long-term wholesale partners all over China.

Start

Hasfarm FleuraMetz Flowers Ltd. will start in July and operate from their Shanghai distribution center. From July 12th until July 14th the new Joint Venture will present itself at the Kunming International Flower Expo of China.

Hasfarm Group is a leading producer and distributor of cut flowers and potted plants in Asia Pacific.

FleuraMetz is a leading distributor of flowers, potted plants and hard goods in Europe, North-America and Australia.