GUEST BLOG | Elevate Your Event With Installations
Are you looking to leave a lasting impression with guests at your next event? A floral installation is the perfect element to include if you want to make a statement. B Floral, a New York City-based event design and production firm, is known for creating one of a kind customized installations for both corporate and private clients. Bronwen Smith, B Floral’s owner and lead designer, is sharing her insights on how to create a variety of unique installations at an upcoming event.
Branded Installations
"Branding is extremely important at a product launch or media event if you want guests to identify with your brand and understand your message. Installations can effectively make a statement as well as draw guests into the space. A few examples of installations that can be easily branded are flower walls, step and repeats and bar backdrops.
Incorporating a logo into an installation is an easy way to spread brand awareness. Acrylic logos as well as hashtags specific to the event and product can be included within an installation. You can also disperse brand colors throughout to make an immediate impact and association with the brand.
Photo Booth Backdrops
Photo booths provide an opportunity to seamlessly integrate an installation into your venue. Guests always enjoy posing for photos and are able to bring home the pictures as keepsakes. To make a visual impact, your photo booth backdrop should be a focal point of the venue. There are many ways to use floral and non-floral elements to create a customized backdrop installation.
Flowers and greenery can be utilized throughout a backdrop to take your photo booth experience to the next level; go for either complete coverage or subtle hints of blooms. For a non-floral backdrop, you can use paper accents or unique items such as keys to tie-in your event’s theme with your backdrop installation.
Hanging Installations
Hanging installations are memorable elements that will make a statement at any event. There are a variety of types of hanging installations such as garland, wreaths and chandeliers. Create these installations with greenery and a wide variety of flowers to achieve your desired look and feel. These installations are particularly unique because they draw attention to other areas of the room as well as utilize less surface space. You can also incorporate other elements such as fruits and vegetables into your hanging installation to add texture and depth.
No elevated event is complete without a stand out installation. Whether you choose to create a branded flower wall, an eclectic floral photo booth backdrop or a hanging wall of garland, guests will be in awe of a heightened event element. Regardless of event type or season, including unique installations into your next event will transform any space!"
Text: B Floral
Images: LV Photo & Design ; B Floral ; Luke Polihrom Photography