The foundation of FleuraMetz
The first foundation for the company was laid in 1968. Mutual trust, respect and loyalty have led to different connections among businesses and partners. This was the basis for the platform that FleuraMetz is today, bridging the gap between 40.000 traders and 5.000 producers in the floriculture industry across the world.
This did not happen overnight. The full-service partnership that FleuraMetz is able to offer today would not have been possible without the commitment of all the loyal, innovative and supportive people involved. The many loyal and creative customers, the businesses that shared their knowledge and expertise with our company, the professional growers and suppliers worldwide who look after a wonderful, wide and inspiring selection with the greatest care, the many, determined colleagues…
In the timeline below, we have added some anecdotes, just to show how much and how fast things have changed in 50 years’ time… However, there is one aspect that stands out through all these years: the power of collaboration. Let’s create a floral future together!