PERSONAL | Guest blogger: flowers to reduce stress
Flowers have been attracting people for centuries. There are many different reasons why people still buy flowers. And with people, who buy flowers we don’t mean just 1% of the population. Flowers are used across the world and the floriculture has seen a steady growth over the past few years.
Scientists and marketeers have been trying to figure out what it is with flower for years. Guest blogger Sonal Patil (business analyst at MarketResearch.biz) gathered the answers for us.
Flowers: an amazing gift
Sonal: “Flowers are a valued gift, for both business purposes as well as private. Flowers are everywhere, there is always a right variety for the occasion. Roses say ‘I love you’ for example, while other flowers stand for friendship, brotherhood or joy for life. Flowers are always a good choice.”
Source of creativity
“Many creative eminences see flowers as a grand source of inspiration. The shape of a single flower petal alone has been praised by many poets in many poems. Even offices draw inspiration from flowers. Especially now, in a world that is dominated by innovation and digitalisation, we need flowers to trigger our creativity.”
Reduced stress
“Even though we are not consciously aware, the presence of flowers has many psychological benefits. Harvard University did a study on flowers and discovered the positive effects of them on their environment. Flowers are proven to reduce stress, people who are regularly surrounded by flowers are happier. Whether it’s the colour, shape or fragrance, a bouquet is a bundle of happiness altogether.”