How to choose the right flowers for every space in a hotel
martedì 23 settembre 2025
In a hotel, every space calls for a different floral design.
In the reception area, striking, long-lasting flowers create a warm welcome.
Rooms call for modest bouquets that stay fresh without intensive care.
In the restaurant, scent and style play a key role: flowers that enhance the experience without affecting the taste of the dishes.
Choose flowers based on durability, sturdiness, and alignment with your brand identity. Seasonal flowers add extra atmosphere, while sustainable varieties contribute to a hotel’s green image. In our Hotel Lookbook you’ll find even more inspiration and examples.


FM Group supports you with:
Advice on flower varieties
Smart solutions for limited time or cooling space
Flexible deliveries, even for last-minute VIP requests
This way, you can effortlessly create the perfect floral experience in every area of your hotel. Discover more ideas on our Pinterest board: Flowers for Hospitality.

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Be inspired by the grandeur of a classic hotel
A classic hotel exudes symmetry, history, and refined elegance. The main colors blue, red, and gold form not only the visual heart of the décor, but also tell a story.
What is the classic style?
The classic style revolves around harmony, balance, and symmetry. These principles originate from ancient Greece and Rome and reappear later in palaces, mansions, and luxury hotels. For florists, this means: working in mirror image, using clear lines, rhythm, and repetition.
The language of color
Blue stands for trust, calm, and dignity, with royal associations such as navy in ceremonial clothing.
Red symbolizes strength, passion, and wealth, often used in royal interiors to express status and energy.
Gold is the ultimate symbol of luxury, power, and eternal beauty. Golden accents immediately draw attention and visually enhance any design.


How to translate this into floral design?
When designing floral arrangements in a classic interior, it is important to match the atmosphere of the building without letting your creation fade into the décor:
Work symmetrically: place two identical arrangements at an entrance, fireplace, or staircase.
Formal shapes: spherical, oval, and fan-shaped arrangements fit perfectly.
Depth and contrast: work with color blocks in red and blue, complemented with golden accents through accessories, vases, or gold leaf.
Respect for architecture: let the floral design support the space, not dominate it. Repeat sightlines and maintain proportions.
Attitude & detail: a classic interior demands perfectly finished floral work.


Practical tip:
For symmetrical compositions, always use a measuring tape or folding ruler. In classic spaces, asymmetry and untidiness are extra noticeable.