A tribute to gift giving
giovedì 26 febbraio 2026
In a time when quick messages and digital greetings seem to be the norm, giving a physical gift remains a powerful gesture. It is more than an object: it is a sign of attention, appreciation and connection. And what communicates this better than flowers?
The art of giving
Giving personal gifts requires empathy and creativity. As a florist, you can add something unique to this: craftsmanship. During a photoshoot with ambassadors Naira, Jennifer and Lena, this special talent became visible.
Naira: Space as a gift
Masterpieces ambassador Naira created an imposing and space-filling decoration with wrapping paper. Her work shows how you can turn a gift into a real experience, a moment of wonder.
Florist: Naira Manukyan
Jennifer and Lena: Bouquet as a declaration of love
Jennifer and Lena chose a bouquet. Flowers communicate emotions that words often cannot capture. For Jennifer, the phlox from Preferred Supplier Hogenboom Phloxen was central. This delicate flower symbolizes harmony and unity. In addition, she incorporated flowers that are sold extensively for International Women's Day: chrysanthemums, dianthus and roses. These flowers represent strength, dignity and respect.
Florist: Lena Hartman, Photo of: Florieren | Florist: Jennifer Muehlbauer, Photo of: Florieren
Why flowers remain the ultimate gift
Flowers are temporary, and that's precisely what makes them so valuable. They remind us to cherish the moment, to appreciate the attention. A bouquet is not a possession, but an experience: color, scent, beauty that unfolds and fades again. Just like the most beautiful moments in life. Whether you choose an intimate hand-tied creation or an imposing installation that transforms an entire space, the gesture remains the same: I see you, I appreciate you, you are worth it.
Get inspired
Have you seen the Lookbook "A tribute to gift giving" yet? Check the Women's Day Lookbook here.