Why cold-greenhouse roses are the perfect choice for wedding season
martedì 20 maggio 2025
For florists who value quality and responsibility, cold-greenhouse roses are an excellent choice. Grown without artificial lighting or excessive heating, these roses follow the natural rhythm of the seasons, resulting in strong plants, a low carbon footprint, and blooms full of character.
In the winter months, the plants intentionally rest. No production, but recovery. This allows them to bloom more powerfully in spring, just in time for the wedding season.
Sustainable in every detail
These growers work actively with biological crop protection. Think natural predators like parasitic wasps and predatory mites instead of chemicals. The roses stay healthy, beautiful, and environmentally friendly.
Why florists choose cold-greenhouse roses
Cold-greenhouse roses offer unique benefits that match the demands of weddings perfectly:
- Strong stems and healthy foliage: essential for long-lasting bouquets and arrangements
- Richer colours: naturally developed, vibrant and romantic
- Long vase life: ideal for multi-day events or destination weddings
- Wide assortment: from classic powder pink to modern apricot, tailored to every style
Timing is everything
Since cultivation follows the natural growing season, these roses are at their best in spring and summer, exactly when wedding flower demand peaks. Thanks to their winter rest, the plants are bursting with vitality once the wedding season begins.
