Becoming a competition florist doesn’t happen overnight!

What does participating in florist competitions bring? Read about the benefits, pitfalls, and how FleuraMetz can support you as a partner.

On a personal, artistic, and professional level, there are many advantages for florists taking part in competitions:

• More recognition and opportunities
  Competing – or even winning – brings prestige. It can open doors to assignments, demonstrations, or international projects.

• Networking with industry leaders
  During competitions, you meet colleagues, judges, coaches, and organisers from the floral design world – expanding your valuable network.

• Growth through challenges
  You’re tested on technique, style, vision, and time pressure. Sometimes you must do things you’ve never done before. Even without winning, you grow – both personally and artistically.

• Access to new trends and techniques
  Competitions inspire and expand your expertise. You can later develop and apply what you’ve learned in your career.

• Strong selling points
  A title as multiple champion or national finalist is a strong commercial asset that can lead to unique collaborations or projects.

• Personal satisfaction and motivation
  Most florists find competing gives them fulfilment and new energy.

• Support from a professional team
  In many countries, teams guide competition florists before, during and after the event – often former competitors who know exactly what to expect.

There are also challenges that can make some florists think twice:

• Pressure from material choice and time
  Time is limited, materials are often pre-determined, and tasks have strict rules – increasing stress.

• Top quality required
  Not only you, but also your technique, colour use, and products must be flawless. Every imperfection counts.

• Flowers not always available
  Sometimes you want to use a specific flower, but seasonal or exclusive varieties are hard to find. Having a plan B isn’t always easy.

• High investment
  Preparation takes time, energy, and money – without guaranteed direct returns.

• Time-consuming alongside your job
  Competitions require focus and preparation, often in addition to your work or business.

• Strict judging
  Expert juries have strict technical and creative requirements – demanding both creativity and discipline.

Two experienced voices from the competition world share their insights.

Nicolaus Peters

Nicolaus Peters, Masterpieces ambassador and floral designer, won the Interflora World Cup 2023 and knows better than anyone the pros and cons.

His biggest stumbling blocks are carelessness and difficulty with planning and administration.

Hanneke Frankema

Hanneke Frankema, Masterpieces ambassador, influencer, competition florist and European Floral Art Champion 2022, experiences very different challenges:

That’s why having a reliable floral partner is so important.

How can floral partners like FleuraMetz support you? As a partner, you can count on a personal approach. You’re not just a number; we know you and respond to your needs. We are available 24/7 – via app, tablet, computer, in our locations or by phone through your dedicated sales representative. Always close by.

We offer a wide range of flowers, plants and accessories: always fresh, surprisingly varied and with a solid basic quality. You will also find a large selection of sustainable products, identifiable by the FSI filter in our webshop.