viernes 28 agosto 2026

Dutch consumers continue to view flowers and plants positively, and the reputation of the floriculture sector remains stable. At the same time, public opinion is becoming more polarised and critical issues are gaining visibility. These are the key findings of the latest biennial reputation study commissioned by Plants & Flowers Foundation Holland (PFFH) and conducted by research agency Motivaction.

jueves 20 agosto 2026

After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.

miércoles 19 agosto 2026

Meet Anna, the founder of The Mallorca Experience: a creative event where florists come together in Mallorca to find inspiration, collaborate and learn new techniques. In this guest blog, Anna shares how she experiences summer, where she finds her inspiration and which flowers and trends she believes are essential this season.

jueves 13 agosto 2026

What makes a lily ready for the future? For a green reseller, this may be an important question. Because when you understand the story behind a product, you can make better choices, give better advice and explain more convincingly why a particular lily has value.

lunes 10 agosto 2026

Owning a blue-and-pink flower shop in the heart of Paris may sound like an impossible dream, but for Liora, owner of the Lily of the Valley flower shop, it is a reality. In this guest blog, she shares her sources of inspiration, what it is like to work during the summer and which summer flowers she believes are essential. Read on!

jueves 06 agosto 2026

A strong lily is not created only in the greenhouse. Nor does it begin when the flower is harvested. The foundation for a healthy, resilient plant is laid years earlier, sometimes as much as ten years before a florist holds the first stem in their hands.

martes 04 agosto 2026

Thinking about Christmas in the middle of summer? Exactly now you can make the difference. Discover three Christmas trends for 2026 with matching colours and materials. Download the moodboards and start shaping the season today.

lunes 03 agosto 2026

FleuraMetz is here for every florist this wedding season! The wedding season is all about creativity for florists: combining your unique style with the wishes of each couple.

lunes 03 agosto 2026

This autumn-winter trend provides inspiration not only for hotel decoration, but also for corporate events.

lunes 20 julio 2026

With its double flowers, the Roselily combines the elegance of a lily with the appearance of a rose. Its soft shape makes it perfect for summer bouquets, bridal work and delicate floral arrangements. Florist Aurélie, owner of Au Jardin de Cosette, is a big fan of this remarkable flower.

lunes 13 julio 2026

At FleuraMetz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don’t just take our word for it, here’s what florists themselves are saying about working with FleuraMetz.

lunes 06 julio 2026

For floral designers, summer is often a season full of flowers and special moments. For Masterpieces ambassador Madita from Grace and Flowers, summer is all about romantic settings, fragrant flowers, and finding moments of calm between busy projects.

jueves 02 julio 2026

For florists creating bridal work, one trend stands out this season: mono bridal bouquets. More and more couples are choosing the power of a single flower variety. For florists, this trend offers a strong foundation for bridal work with a clear style: calm, luxurious and easy to translate into bouquets, corsages and table decorations.

lunes 22 junio 2026

Based on the motto “Enjoying life,” florist Lena Hartman created two designs. Flowers accompany people through every stage of life: from birth to farewell. Florists shape these moments with their creativity, craftsmanship and sense of atmosphere. Lena interprets this theme in her own unique way.

martes 16 junio 2026

For event and wedding florists who want to combine fruit with floral work in a warm, Mediterranean atmosphere. This trend from the Your Wedding Lookbook shows how to bring citrus, red-orange flowers and styling materials together into one distinctive wedding concept.

martes 09 junio 2026

Max van de Sluis is a Dutch champion of floral art (1998–2002). He is known for his unique style in which tradition and modern trends come together. In this guest blog, he shares his sources of inspiration, working with the seasons, and how his creative process evolves throughout the year. Read on to discover more!

martes 09 junio 2026

This trend looks at classics through a modern lens. What could be more fitting than kalanchoe? Well known as a potted plant, it also works beautifully as a cut flower in contemporary designs. Here, it is used in a surprising way in bridal floristry.