domingo 01 febrero 2026
On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?
viernes 30 enero 2026
For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.
martes 27 enero 2026
Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.
lunes 26 enero 2026
Porta Nova makes its footprint visible through their Red Naomi, while FM Group looks at the bigger picture. The goal remains the same: to understand the real impact of flowers and plants. From greenhouse to cold storage, from truck to office. Why? Because you can only improve if you know where you stand.
domingo 25 enero 2026
The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.
miércoles 21 enero 2026
This year, Valentine's Day is all about love and tenderness. Without red, but still recognisable by the heart shape. Seven ways in which colour takes a back seat to shape and texture.
martes 20 enero 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
lunes 19 enero 2026
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on the webshop!
martes 06 enero 2026
Why houseplants are the perfect solution after the holidays
martes 23 diciembre 2025
During the World Cup Floral Art in The Hague, floral designer Hanneke Frankema moved the audience with one powerful message: Dare to dream. She shared her passion for floral design and how her dreams became reality. Discover her final show GROWTH! online now.
martes 16 diciembre 2025
Be inspired by these two creations. Because Cloud Dancer is more than just white! It is soft and light, with plenty of room for dreams to take shape. This winter, combine it with icy blue.
miércoles 10 diciembre 2025
In 2026, it’s all about calm, simplicity, and clarity, and this is reflected in the new Pantone color ‘Cloud Dancer’. Read here how to easily apply this color, which combinations can be made, and how to specifically purchase it in our webshop.
jueves 04 diciembre 2025
EverlastingBlooms is the new FM Group product category for high-quality silk flowers, dried flowers, preserved flowers, plants, and trees. This fourth product category expands our offering beyond fresh flowers, plants and accessories, giving customers durable alternatives with a premium, long-lasting decorative effect.
miércoles 03 diciembre 2025
In 2025, you played a key role in shaping which styles took the spotlight. From wedding trends to seasonal favourites, your enthusiasm and feedback formed the common thread throughout the year and strengthened our community.
miércoles 03 diciembre 2025
“I am a flower. Born on fertile soil high in the Andes. Every day I felt the sun, drank fresh water, and sensed the caring hands of the people who raised me with attention. My leaves were inspected, my shoots carefully trimmed. All to ensure I would be strong enough to make a long journey. So tha...
martes 25 noviembre 2025
Many consumers and florists take a critical look at imported flowers. In part 1, we explored how public perception is often shaped by incidents widely covered in the media. “Local” is assumed to be better by definition. The reality? It’s much more nuanced.
lunes 17 noviembre 2025
Christmas is coming, and it's never too early to get inspired. In this article, you'll see how to bring the popular Ralph Lauren Christmas trend into your floral designs.
lunes 17 noviembre 2025
She was genuinely excited about it: a promising collaboration with her flower supplier. She planned to create an artistic floral design for her popular social media channel. Tens of thousands of followers on Instagram… what could go wrong?
jueves 13 noviembre 2025
Last week, everything at FM Group revolved around our in-house fair: Bloomshare 2025! This third edition proved to be an incredibly valuable experience. For florists and wholesalers: here are the key insights from Bloomshare, from trends to new services.
