As a florist, you want your creations to evoke emotions and leave a lasting impression with your customers. Using mood boards is a great way to achieve this. In this article, we’ll take you on a journey through the world of two professional florists, Heiko Steudner and Christopher Ernst, and we’ll show you how they use mood boards in their work. Discover why mood boards are an indispensable tool in creating floral arrangements.
Heiko always takes the time to carefully study any mood boards and really understand the options. During his conversations with customers, he takes all the time he needs to run through the various possibilities. If he fails to find a solution straightaway, he makes a few notes and revisits them at a later point. People often underestimate the financial aspect, but Heiko understands that it is important to be open and transparent about the cost right from the start. With this approach, he builds a sense of trust and is able to exceed the expectations of his customers.
Christopher, on the other hand, stresses how important it is not to give in to external pressure. He strongly believes there’s no point taking on work he isn’t fully on board with. As soon as he notices that a job doesn’t align with his personal vision and won’t give him any joy, he decides to turn it down. He fully understands that this might result in him missing out of future opportunities, but he genuinely believes that staying true to your own style and passion is essential, as doing so will eventually lead to better creations and more satisfied customers.
