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The Footprint of a Rose: The Consumer’s Turn

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.

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Young florists shine during GROWTH!

More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.

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The Footprint of a Rose: Porta Nova’s Mission

The scent of fresh roses hangs heavily in the air. In the greenhouses of Porta Nova in Waddinxveen, everything looks sleek and modern, yet at the same time it breathes craftsmanship and tradition.

GROWTH! by Hanneke Frankema: inspiration for florists

Floral designer Hanneke Frankema presented her show GROWTH! - a floral theater where craftsmanship, sustainability, and creativity came together. In this blog, you will discover how you can translate her impressive creations into your own floral arrangements.

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Learn how the Lookbook brings trends to life!

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