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HOT OR NOT | Flat lay photography

Perhaps you have already seen them in the FleuraMetz Magazine: simple but stunning flat lays. This original way of taking pictures is very effective for drawing attention to a portfolio or style for example. With only a few flowers and foliage, you can already create little pieces of art. What do you think of them?

Perhaps you have already seen them in the FleuraMetz Magazine: simple but stunning flat lays. This original way of taking pictures is very effective for drawing attention to a portfolio or style for example. With only a few flowers and foliage, you can already create little pieces of art. What do you think of them? 

These images must look familiar to you, Instagram is flooded with them. Searching on #flatlay alone already gives you over 6 million posts. This trend is also extremely popular on  Pinterest. Are you looking for a new way to photograph your flowers and plants? Flat lay is definitely a good way to go.

Below a few practical tips:

  • A good flat lay stands or falls with the right products. The focus is usually on one main product with other complementing materials.
  • Choose a colour palette that suits the main product to tie the whole together.
  • The background is also a determining factor for the final result. Think about its material and colour.
  • Photograph products from directly above. Use a chair or ladder to get the desired result.
  • Important: use enough overhead lighting so that you don’t have any shadows. Natural daylight usually gives the best result.

Have you made flat lays before? We would love to see your work. For a bigger reach, use hashtag #flatlay and tag* FleuraMetz in your picture. If you have any more queries regarding this trend, please ask them on #mail1#.

*By tagging us, you give us permission to use that specific image for our on and offline materials. 

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