Thursday 24 July 2025
Let yourself be inspired as a florist and discover how FleuraMetz ambassador Hanneke Frankema created four floral designs using Hoja Verde roses, all in line with this year’s theme: Bound by Nature. Each design is based on the unique character of the rose and tells the story, and power, of nature. Watch her Masterpieces video, read the interview, and shop directly!
In the long-awaited new episode of Masterpieces by Hanneke, an elegant fan-shaped frame takes center stage. Inspired by Art Nouveau - stylish, symmetrical, yet versatile - this frame serves as a timeless foundation that can be brought to life in every season. In autumn with warm tones, in winter ...
https://www.fleurametz.com/en/Masterpieces-By-Hanneke-Grow-to-EleganceTuesday 13 December 2022
European champion Hanneke Frankema has recorded a 'Jungle vibe' workshop in collaboration with Orchid Netherlands. By using different orchids in combination with aluminium wire, an extraordinary piece was created. Watch this video and let your creativity run wild.
Wednesday 01 October 2025
Discover the All Saints’ Collection Loving mementos to remember. Whether it is a final farewell at the funeral or a moment of silence at the grave. With a wide selection of thistles, craspedia, hellebores, and grasses, Marginpar offers the perfect materials for creating memorial arrangements. Ins...
Where flowers, nature, and organic shapes come together in an impressive cone-shaped masterpiece. This beauty is made up of unique pastel-colored flowers such as ranunculus, nerine, anemones, heliconia, and tulips. A true work of art full of creative energy! Watch the full process and the inspiri...
https://www.fleurametz.com/en/Masterpieces-by-Hanneke-FrankemaTuesday 30 September 2025
More and more young florists are seizing unique opportunities to showcase their talent in floral design. And because floral designer Hanneke Frankema, just like FM Group, believes in the new generation and the value of education and craftsmanship, she gave this chance to seven young talents.
Every creation begins with an idea. From a walk in the forest to an unexpected find in an interior, Hanneke Frankema takes you step by step into her world. Discover how a strong frame, smart details, and surprising materials come together in something greater than a bouquet.
Thursday 23 September 2021
On Monday 6 September the time had finally come for the online masterclass given by Hanneke Frankema, in collaboration with Preferred Supplier Hoja Verde. The masterclass was dedicated entirely to creating a wreath of roses using the beautiful roses supplied by Hoja Verde. It was quite a challenge due to the COVID pandemic, but thanks to modern technology we were able to make use of live streaming for a fabulous result.
Thursday 02 July 2020
Florist Hanneke Frankema received colourful spray chrysanths from Zentoo and immediately turned them into a happy summer arrangement. She poured the design into a DIY especially for the florists of FleuraMetz. Where does she get her inspiration from and what technique does she like to use?
Thursday 14 August 2025
It takes patience, creativity, perseverance and the ability to perform under stress. But it also comes with many rewards – not only personal, but also in the form of collaborations with floral companies.
Naira: ''In all the creations I made with the Mystery Box, I found it especially fascinating how well all the flowers could be combined. Through the freedom of arranging, different shapes emerged, giving each piece its own dynamic and expressiveness. Particularly exciting was the Eustoma Bohemia...
https://www.fleurametz.com/en/Masterpieces-X-Naira-ManukyanAnd that should be shown off more! With FM Group's ambassador programme, we put the florist's craft back in the spotlight. The wide variety of techniques, special colour combinations and working with natural products are essential elements of the floristry profession. The extra focus on highligh...
https://www.fleurametz.com/en/Discover-everything-about-masterpiecesMonday 16 September 2024
At the prestigious Deutschen Meisterschaft der Floristik 2024, it was Josef Dirr who won the coveted title with his impressive floral creations. His work was praised for its exceptional attention to detail and craftsmanship, making him the well-deserved winner!
Tuesday 07 December 2021
When you think of Christmas, chances are that a Christmas wreath will automatically pop into your head. Those green Christmas wreaths are wonderful, but how about something a bit more colourful during the darkest days of the year? Some time ago, Hanneke Frankema gave an amazing masterclass, in which she made a wreath using beautiful roses supplied by Hoja Verde. Here is a DIY to help you make this wreath.
Monday 16 September 2024
Jennifer Mühlbauer, third place winner of the German Floristry Championship 2024 in Berlin, shares her insights on the road to the championship, her creative process and the role of nature in her work.
Thursday 04 July 2024
Do you, as a florist/grower, want to convey the added value of flowers & plants and the craft of 'florist,' thereby informing and inspiring others? The ambassadors program of FM Group offers you a platform for this purpose.
Tuesday 04 June 2024
Masterpieces is the Ambassador Program of FM Group that aims to highlight the craft of floristry. FM Group aims to celebrate floristry as a true art form and position florists as artists and interpreters of all human emotions.
Wednesday 21 February 2024
Master florist Sam stars in the video series Masterpieces By Sam. Fine slow TV episodes to sit back and enjoy. Sam talks about how she gets her inspiration while creating a Masterpiece. You can read more about our master florist in this article.
