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Signing IRBC (IMVO) Agreement Floricultural Sector

The importance of an increased social responsible production in the floriculture industry is growing. Therefore, over the past months, agreements have been made by a wide coalition from this industry. The meeting between businesses from the industry, representing organisations, trade union, NGO and the government, which was facilitated by the SER, has led to the IRBC (IMVO) Agreement Floricultural Sector.

The festive signing ceremony of the covenant took place on Tuesday 2 July in the ‘World Horti Center' in Naaldwijk (NL). Tiffany van Lenten – designer for FleuraMetz and third year student at Lentiz, created a colourful piece that emphasised the importance of collaboration. The white vase was symbolically ‘signed’ by each party to strengthen the collaboration.



The covenant was signed in the presence of i.a. Minister Kaag for Foreign Trade and Development Cooperation and Minister Schouten for Agriculture, Nature and Food Quality.

Tiffany van Lenten recently won second place in the category floral binding from Skills Heroes. She – and with her other students from Lentiz at the World Horti Center – are the new generation florists, who will be working in a different work field. Sustainable management, sustainable production and sustainable trading will become more mainstream and the importance of collaboration will play an even bigger role.

The IMVO Agreement Floriculture is part of a large scale programme for the development of IMVO covenants for a large number of industries. The covenant for Sustainable Forest Management came into effect in March 2017 and the agreement for the floriculture industry will take effect as from July 2019. The covenant for Agriculture and Horticulture is still in development.

To a sustainable production chain! 

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