Sharing mutual interests at a festival
Why are festivals so popular? It’s a place where you can find many people, who understand and share your passion. This could be music, or food. But there are also festivals for more specific interests, such as comic books, cars or flowers!
Especially when a festival is a combination of good products and clever designers. How do they incoporate all those trends and current developments in their floral design? It must look attractive yet stay affordable. How does a floral designer work around that?
At the festival der Flora, German florist Stephan Triebe demonstrated for example, how to turn the mysterious Umami package into a sellable result with only a few simple techniques. In addition to handy tips from these professionals on flower stems, binding techniques or materials, there was more to learn. What’s the best way to sell a bouquet in 2020? What themes are currently trending among the public, can flowers play a role here?
As FlowerTales looks after the practical translation of current trends in flowers, plants and sundries, it's easy for florists to give it their own twist. Copy several elements of a trend or purchase the complete package: the solution is simple and flexible.
Very popular in Germany: creating atmosphere by dressing a large dinner table. Dress a table in a certain style and you will create a special experience. At the Festival der Flora, floral designers Björn Kroner-Salié and Diana Pernek created several beautiful examples. Discover the products through the FlowerTales trend Bright Vivid or view the images here.
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