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Preferred Supplier BOS Freesia: “Most growers cut their products far too tight.”

Preferred Supplier BOS Freesia knows that a right timing when cutting freesias is key. Theun van den Bos: “Most growers cut their products far too tight. You won’t get that lushness when the stems start flowering. We make sure we cut ours when they’re just perfect.”

The grower is standing among fresh green, baby freesias. “It all comes down to knowing who and what I’m dealing with all the time. The relationship with FleuraMetz is fair, it’s nice when people value your product.” The flowers in the greenhouse are sustainably produced. “We are also MPS GAP certified and 100% sustainable!” says Theun. 

A fresh delivery of bulbs just arrived and the Preferred Supplier heads out to check the quality. FleuraMetz buyer Bart Dunki Jacobs follows suit and seems very agreeable. “BOS Freesia produces large volumes however, every single flower is of the same high quality. He’s an incredibly reliable source.”

Theun unfolds one of the flower bulbs to show how much life is hidden in such a small casing. “These will become stunning freesias in the most incredible shades! I probably sound like a broken record to most florists but I can’t remind them enough: flower food is preferential, it will prolong the vase-life and the lushness of the flowers maximizing the joy for consumers.”

A steady eye is kept on the temperature in the greenhouse as this is most influential in how fast the flowers develop. Bart: “It’s very useful as it makes BOS Freesia flexible. There aren’t any issues if I need big quantities.” Theun: “Fear is a bad adviser. The collaboration with partners such as FleuraMetz brings commitment and knowledge. It’s not just beneficial to me but to the complete chain.”

We see developments throughout the BOS Freesia company. The sleeves to hold the freesias were specially designed and is very recognizable. “You will immediately spot our products among the delivery!” Theun also includes his younger counterparts in the progress. “We keep growing and innovating. I want to share this with others so the next generation will also appreciate the cultivation of this beautiful product.”

Novelties FleuraMetz - new in our range

The following new products have been added to our range last week. If you are interested in one of these products feel free to inquire about availability and price with your salesperson. Please note that some items are only available in limited numbers and within a certain period of time.

Read more

Novelties FleuraMetz - new in our range

The following new products have been added to our range last week. If you are interested in one of these products feel free to inquire about availability and price with your salesperson. Please note that some items are only available in limited numbers and within a certain period of time.

Read more