As if we are a bakery!
The 4 managing directors of Preferred Supplier SV.CO, prefer to compare their business to a baker’s shop. Where does their unusual reference come from? “SV.CO presents their products as everyday yet unique items.
The flowering plants we grow are a collection of different tastes. There is a fresh range to choose from every day, same as in a bakery”, says Martijn Vreugdenhil, who have joined the team of directors 2 years ago. Four years ago, Arie Strijbis, his son Jelle Strijbis and Sander Verbeek transformed their company from Strijbis-Verbeek to SV.CO in order to enhance their international reputation. Martijn entered from their sales team. The bakery comparison is applied to every department of SV.CO, from their presentation at exhibitions today to new developments tomorrow.
Nearly every year, the 4 men from SV.CO are nominated for the Glass Tulip Award, the prize for the best market introduction. A very proud Martijn says: “We spend a lot of time in innovation and are therefore frequently nominated. This year, we finished at 3rd place but one day, we will win this baby!” Innovation is also one the company’s core values, he continues. “The joy we have in innovating, we also love to carry out to others. We regularly add new delicacies to our cookie jar”, he says with a wink. Another important SV.CO core value is trust. We keep our trust level high by offering our customers and consumers a wide and high quality range throughout the year. Trust is also an important feature in the collaboration between SV.CO and FleuraMetz. A good collaboration means a well set up logistical operation: we ship to FleuraMetz 3 times per day!
Environmental awareness and sustainability are an important part of an innovative company. SV.CO works with MPS Product Proof. This is a product guarantee, which a grower can prove the lack of pesticide usage in his operation. Martijn: “The demands of customers or consumers aren’t always mutual, it’s often individual. SV.CO wants to fulfill both requirements and therefore offers transparency about the origin of all our products.” In addition, SV.CO only uses sustainable packing material and all the soil used, contains compost.