Preferred Supplier

Klaver Flowers

The storyThe products
Preferred Supplier Klaver Flowers has years of experience in growing lilies. However, one of their former lily nurseries in Ethiopia turned out to have the ideal conditions for a completely different product: gypsophila. So, Gert-Jan Klaver and his sister Lydia did not hesitate for a moment.

Mainly the Excellence variety is produced, but Discovery is also grown. "This variety has the great advantage that the stems do not get tangled, making it easier to handle than, for example, Million Stars," Gert-Jan explains. He travels to Ethiopia every five to six weeks to personally monitor growth and cultivation. Every improvement contributes to a more climate-neutral company, which is one of the key goals for Preferred Supplier Klaver Flowers.

Quality assurance down to every stem

Lydia: "In Ethiopia, we ensure that every stem is weighed individually. Most growers weigh gypsophila per bunch, which means that two or three unusable stems might be included. We do not work that way. Every single stem in a bunch has been individually weighed and is fully usable in bouquets." As a result, the goal of reaching the top of the market within a year was achieved more than six months ahead of schedule. This gypsophila grower is rightfully a Preferred Supplier.

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