Preferred Supplier

Hogenboom Phloxen

The storyThe products
Hogenboom Phloxen originates from a family business spanning four generations. Based in Roelofarendsveen, Hogenboom Phloxen is the specialist in phloxes. Covering an area of 3.6 hectares, Hogenboom produces 2.5 million stems of this beloved flower annually.

The nursery offers eight exclusive varieties, including Isabella, Tracy, and the unique Butterfly. Through precise breeding and meticulous planning, consistent quality is ensured, resulting in phloxes with a longer vase life and more intense colors.

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Innovation in Breeding

Developing new varieties and improving existing ones is a key focus at Hogenboom Phloxen. "At present, we have eight different phlox varieties, all of which are exclusive to our assortment. We handle the breeding ourselves." This allows for continuous refinement and the introduction of new varieties.

Preferred Supplier of FM Group

Hogenboom Phloxen is a Preferred Supplier of FM Group, demonstrating a strong partnership. For FM Group, Hogenboom has specifically cultivated the longest phloxes to ensure quality during transport. Additionally, the group receives priority access to new varieties, making the collaboration especially valuable.

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