FleuraMetz, the natural partner for the grower
In 2012, FleuraMetz offers you as grower or supplier direct access to over 35,000 florists in Europe and North America. If the florist is your target group, then FleuraMetz is your natural partner. Because no other trading company in the world provides direct access to so many florists.
One brand, three winning concepts
As a brand, FleuraMetz also represents a unique combination of the three strongest sales concepts targeting the florist. With our Cash & Carry, Truck Sales and Direct concepts, we have everything in house to enable us to be the partner for the professional florist. Through our network, FleuraMetz offers growers and suppliers a single point of contact with huge sales potential and the possibility to share in this success. Thus our slogan: Successful. Together.
Together creating a reliable andefficient chain
Through its logistic organisation extending from the nursery right to the florist's shop, FleuraMetz has a reliable and efficient chain. Maintaining the freshness and quality of yourproduct is thus in good hands. We look forward to working with you and our customers on further improving the entire chain from garden to consumer.
Professional marketing of your product
Uniquely in our sector, FleuraMetz has a professional marketing department. This department actively and carefullydevelops promotions and campaigns specifically targeting your products, working closely with your product manager and the relevant sales departments. Through newsletters, the social media and our own inspiration magazine Scala Verde, we have the means to optimally bring your products to the attention of the florist.Together, we can make your product a success!
Regional growers
FleuraMetz builds on partnerships with florists and growers. With many flower and plant growers located near our customers in Europe and North America, we have developed long-term businessrelationships. In our Cash & Carry outlets, Truck Sales and in our Direct concept, local products are an essential part of the assortment. If you as a grower in your country or region are interested in working with FleuraMetz, please contact one of our local branch or account managers. For contact details, see the local FleuraMetz sites.
Dutch cut flowers and foliage growers
FleuraMetz has its roots in the Netherlands. Dutch flowers are still an important feature in our assortment. FleuraMetz buys directly from the growers and through all the FloraHolland auction houses in the Netherlands on a daily basis. We also buy stock through Plantion and Rhein-Maas auction in Herongen. For more information, contact purchasing director Danny van Bergen Henegouwen (dvanbergenhenegouwen@fleurametz.com) or one of our purchasing managers:
Roses: Leon Bonte (lbonte@fleurametz.com)
Seasonal products: Cees Liefting (cliefting@fleurametz.com)
All year products: Jeroen Wolfsen (jwolfsen@fleurametz.com)
International sourcing
Strong international sourcing is one of the pillars of the FleuraMetz strategy. Our import division coordinates the purchasing and transport of flowers and foliage from all over the world. This division is based at the Westland (Netherlands) headquarter and is managed by Richard Koenen (rkoenen@fleurametz.com). It also has branches in Quito (Ecuador) and San Remo (Italy).
Plants
FleuraMetz acquires plants directly from growers and through the FloraHolland auctions in Aalsmeer and the Westland (the Netherlands). In contrast with the product group flowers, purchasing and sales are integrally controlled. Plants are purchased through our plant division, which is based in the Westland (the Netherlands). For further information contact our plant wholesale manager Alex van Staalduinen (avanstaalduinen@fleurametz.com)
Sundries
4-Attention is the company whichspecialises in accessories and packaging materials within the FleuraMetz group. Besides delivering to wholesalers, 4-Attention (www.4-attention.com) also organises the purchasing of these product groups for all the sales channels of FleuraMetz. Contact person for suppliers is Gijs Noort (gijs@4-attention.com).
You are also welcome to send a message to info@fleurametz.com.