DPK Floral Magazine is packed with inspiration, the latest floral trends and stories from the world of flowers. Available exclusively here!
*Can't find the magazine in the webshop? Ask your sales representative about it.
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The world is constantly changing, and with it, colours, shapes and emotions continue to evolve. Discover our Trend Book, where inspiration and the latest trends for the floriculture industry come together.
Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
Thursday 24 September 2026
Funeral flowers are personal. They tell a story and help create a meaningful farewell. For Florieren!, several creations were designed within the PURE & ELEMENTAL trend: understated, calm and simple. From coffin decorations and wreaths to urn arrangements. Discover PURE & ELEMENTAL and how you can incorporate it into your funeral designs.
Monday 21 September 2026
For florists looking for inspiration for autumn: florist Josef Dirr created two autumn funeral arrangements for Florieren!. Discover which flowers and materials he uses and follow his steps. Use his techniques as inspiration, then give the creations your own personal style.
Wednesday 02 September 2026
Flowers, plants and accessories have been the trusted foundation of the FleuraMetz range for many years. Recently, a fourth category has been added: everlasting. Dried, preserved and silk: products with lasting appeal that offer new possibilities for creativity, styling and sales. And, of course, easy to order 24/7 in the webshop.
Monday 31 August 2026
Good news for flower enthusiasts around the world: from this autumn, DPK Floral Magazine* will be available in English for the first time.
Friday 28 August 2026
Dutch consumers continue to view flowers and plants positively, and the reputation of the floriculture sector remains stable. At the same time, public opinion is becoming more polarised and critical issues are gaining visibility. These are the key findings of the latest biennial reputation study commissioned by Plants & Flowers Foundation Holland (PFFH) and conducted by research agency Motivaction.
Thursday 20 August 2026
After two instalments, one thing is clear: the resilient lily does not happen by chance. Breeders, bulb growers, researchers and growers work together for years to develop a product that is stronger, more sustainable and better prepared for the future. But that is not where the story ends.
FleuraMetz wants every florist to be able to focus on his or her designs. How do we do that?
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