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Blog

Tropical flowers in winter: get the most out of your assortment

Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on the webshop!

Lookbook

Women’s Day

Women’s Day, interpreted through the spring trends, as a creative counter-reaction to uniformity. Wrapping paper is no longer just a finishing touch, but the starting point for experimental floral designs. Small gifts become hidden treasures. Choose a personal twist!

Blog

Trend alert! Waterfall bridal bouquet

This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.

Blog

Tulip Day 2026: transparency, innovation and trust in the Dutch tulip

On Saturday, January 17, 2026, the annual National Tulip Day was celebrated in Amsterdam. With a large picking garden on Museumplein, this day traditionally marks the start of the Dutch tulip season. Visitors are allowed to pick a bouquet of tulips for free and celebrate together the return of an iconic, seasonal product.

Blog

A World-Class Chandelier

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.

Blog

Shaping grief: when words fail, flowers speak

Master florist and Masterpieces ambassador Rieke van Milles Fleurs works not only on weddings and events, but also creates funeral floral arrangements. In this article, she shares her approach to this profession and explains what makes her work so special. Being a funeral florist is challenging work, yet deeply meaningful during moments of farewell. Flowers often play a quiet, but significant role in these occasions.

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