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Stunning floral creations by top florists worldwide, celebrating creativity and skill: all in one place.
Friday 30 January 2026
For everyone looking for an alternative to flowers on Valentine’s Day: Hoya Kerrii. No plant says “I love you” more clearly during the most romantic time of the year. It is a low-maintenance Valentine’s plant with strong symbolism. In this blog, you’ll read how and why to use this plant in your floral designs.
Sunday 01 February 2026
On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?
Wednesday 05 February 2025
As a florist, Jenny Thomasson-Ingrum knows better than anyone how important good preparation is. Whether you’re a floral artist or simply a flower enthusiast, the process of creating a masterpiece is always a beautiful journey.
Monday 19 January 2026
Tropical flowers in winter — isn’t that asking for trouble? In this guest blog, Claudia from Magic Flowers shares practical tips on hydration, temperature and storage. With the right treatment, you can use and present exotics all year round. It’s no coincidence that Magic Flowers, together with FleuraMetz, is sponsor of the Aloha Show at IPM Essen. Prefer to wait until spring? From the start of IPM, you can exclusively pre-order all products from the Aloha Show at FleuraMetz. Keep an eye on the webshop!
Tuesday 20 January 2026
This design is appearing more and more often at weddings: the waterfall bouquet. This iconic 1980s classic has been given a modern update. Our Masterpieces ambassador couldn’t stay behind either. In this blog, you’ll see how this classic is brought back to life using white flowers from the FleuraMetz wedding list.
FleuraMetz wants every florist to be able to focus on his or her designs. How do we do that?
